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Bacardi Limited Celebrates Acquisition of 42 BELOW.


Bacardi Expands Premium Portfolio with Young, Innovative Brands

HAMILTON, Bermuda -- Bacardi Limited, the largest privately held spirits company in the world, today celebrated shareholder acceptance of its offer to acquire the New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  spirits company 42 BELOW Limited, best known for its premium 42 BELOW vodkas.

"Bacardi is thrilled to welcome 42 BELOW's young and innovative brands into our global portfolio of premium products," said Andreas Gembler, President and Chief Executive Officer of Bacardi Limited. "With substantial investment, time and nurturing, these brands show long-term potential in the global spirits industry, especially in the growing Asia-Pacific region."

42 BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth in the last few years. Known for its innovative, irreverent and entrepreneurial style, 42 BELOW has earned a robust reputation for authentic New Zealand purity, quality and exceptional taste. Such attributes are reflected in its winning numerous prestigious international awards including scoring a 'Grand Slam' clean sweep clean sweep n to make a clean sweep (SPORT) → arrasar, barrer

clean sweep n to make a clean sweep (Sport) → rafler tous les prix 
 in 2006 with gold at all four of the world's leading spirit competitions. 42 BELOW was judged New Zealand's fastest growing exporter, fastest growing listed company listed company ncompañía cotizable

listed company nsociété cotée en Bourse

listed company list n
 and fastest growing company overall in the Deloitte Unlimited Fast 50 2005. 42 BELOW vodka is currently distributed in more than 25 countries.

"In addition to acquiring premium brands, we're proud to welcome the 42 BELOW team into the Bacardi family. The team's passion with regard to their brands and clever strategy have made these fine products a New Zealand success story and will ensure 42 BELOW maintains the New Zealand authenticity which has helped make it a hit," added Mr. Gembler.

Bacardi is acquiring the 42 BELOW brands of 42 BELOW Vodka, including four flavoured vodkas -- Manuka Honey manuka honey (m·nōōˑ·k , Kiwifruit ki·wi·fruit  
n.
The fruit of the kiwi plant.
, Feijoa fei·jo·a  
n.
An evergreen shrub (Acca sellowiana syn. Feijoa sellowiana) native to South America and cultivated as an ornamental and for its sweet, tart fruit. Also called pineapple guava.
 and Passionfruit -- and the newly developed products of SOUTH Gin, STIL STIL - STatistical Interpretive Language.

["STIL User's Manual", C.F. Donaghey et al, Indust Eng Dept, U Houston (Aug 1969)].
 Vodka, SEVEN TIKI Tiki

Tick of Dow Jones Industrial Average component issues.
 White Rum, TAHITI DARK Rum and 420 spring water.

42 BELOW's Chief Vodka Bloke Geoff Ross said, "We're really honored to become part of a company with such a tremendous reputation. Bacardi has such an impressive track record of investing in and growing brands. We're so proud that these brands now have the opportunity to become what we always hoped for -- global icons of New Zealand."

Having reached shareholder acceptance of 90 percent of shares of 42 BELOW Limited under its takeover offer, Bacardi intends to begin compulsory acquisition of the shares for which it does not receive acceptances by December 15, 2006. Bacardi's all-cash offer was for US$91 million (NZ$138 million).

About Bacardi Limited

Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits. Bacardi Limited's brand portfolio consists of more than 250 brands and labels, including BACARDI rum, the world's favorite rum; MARTINI & ROSSI vermouth vermouth (vərmth`), blend of white wines fortified with additional alcohol and flavored with aromatic herbs, spices, and roots. It contains up to 19% alcohol. , the world leader in vermouth, GREY GOOSE vodka, the world leader in ultra-premium vodka; DEWAR'S Scotch whisky, the number one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, one of the most popular premium gins in the world; CAZADORES blue agave tequila, the top selling 100 percent blue agave tequila worldwide and other leading brands.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 2006
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