Babymoons.Have you ever heard of a "babymoon"? If you haven't yet, listen up--it's the hottest new trend for expectant parents! A babymoon is a romantic vacation taken by a couple before their baby is born, usually between the fourth and seventh month of pregnancy. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a recent poll by BabyCenter. corn, 88 percent of pregnant women plan to take a vacation before the baby is born. And the hotel industry is noticing! Many resort hotels are already offering babymoon packages to expectant parents, complete with childbirth preparation classes and spa services. These vacation packages are becoming quite popular. The Glorieta hotel in Coronado, California Coronado is a city in San Diego County, California, United States. The population was 24,100 at the 2000 census. Coronado is Spanish for 'the crowned one", and thusly it is nicknamed The Crown City. , hosted twelve babymoon couples in 2005, and the concept of babymoons was recently covered by USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and The Wall Street Journal. Journalists everywhere are taking notice, and the more they write, the bigger the trend will be ... so get ready for it! If you're a birth-related professional, you can capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this hot new trend. By offering your services as part of the babymoon package, you can get your foot in the door with dozens of potential clients. It's a tremendous opportunity for anyone who teaches: * Childbirth classes * Prenatal prenatal /pre·na·tal/ (-na´tal) preceding birth. pre·na·tal adj. Preceding birth. Also called antenatal. prenatal preceding birth. yoga * Breastfeeding classes * Getting Ready for Baby classes * Pregnancy massage * Nutrition during pregnancy "Hotels, spas and resorts are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. that will attract customers," said Stacie Freshour of The Four Seasons Resort in Chicago. "Call the hotel and ask for the person in charge of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most or marketing. Give them a little bit of your background and ask if you can find a way to work together [to produce a babymoon event]." This may be one of the smartest things you can do to find new clients. By partnering with a hotel or spa, you can boost your own business in four distinct ways: 1) Credibility: You get to piggyback piggyback 1. A broker trading in his or her personal account after trading in the same security for a customer. The broker may believe the customer has access to privileged information that will cause the transaction to be profitable. 2. on the power of an established reputation, and this reflects really well on your business. If a resort or hotel associates their name with yours, that's a major marketing breakthrough ... especially if you end up working with a hotel like The Four Seasons. 2) Referrals: When you align yourself with a hotel that does babymoon events, you get a constant stream of new clients with money to spend. 3) Publicity: Doesn't the term "baby moon" sound romantic and cute? That's what these hotels are hoping! And they're going to promote it to attract buyers. That means a hotel's public relations team is already working for you! If you decide to take this a step further and conduct your own PR campaign (press releases, pitching stories to journalists, posters, etc.), ask the PR team at the hotel for help. Since your PR work benefits their company as well, they just might work with you. 4) Prices: Additional credibility and press exposure always supports higher prices. Plus, the benefit of having you on-site to conduct classes means you can justify a higher price for traveling to the hotel. Can you see the possibilities for your business? They're huge! More business, more money, more credibility--where can you possibly go wrong? Only one way: by ignoring this opportunity to step into the public eye. For more information and free birthing business advice, be sure to visit www.birthing-business.com and sign up for Sheri's free newsletter. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Nestle has already approached hotels and spas that are hosting babymoons offering to provide "goodie good·ie n. Variant of goody1. bags" filled with formula samples. Whatever we may think of babymoons and the possible direction that childbirth education and preparation could be taking, it's good to know what the current trends are. Sheri Menelli is a childbirth educator, author, and small business coach/mentor. With a passion to improve birth and support birthing professionals, she recently launched the first-ever business resource center for birthing professionals: www.birthingbusiness.com. Please visit her online, or pick up a copy of her newest book: Journey Into Motherhood: Inspirational Stories of Natural Birth. You can contact Sheri at 760-431-2228 or email sheri@birthingbusiness.com. |
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