Babygear.com and Growing Family Announce Strategic Partnership - 12 Million Gift Buyers in First Year -.Business Editors NEW YORK--(BUSINESS WIRE)--August 1, 2000 Babygear.com, the Internet's largest baby product e-tailer, and Growing Family(SM) (formerly First Foto), the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. leader in hospital-based photography, today announced a strategic partnership for family and friends of new babies. Growing Family WebNursery(SM), at www.GrowingFamily.com, gives family and friends the opportunity to view a new baby's first photo, online, just hours following birth, at no charge. At the same time, the viewers can send congratulatory con·grat·u·late tr.v. con·grat·u·lat·ed, con·grat·u·lat·ing, con·grat·u·lates To express joy or acknowledgment, as for the achievement or good fortune of (another). messages to the new family through the site. And by early Fall, thanks to the partnership with Babygear.com, visitors to the WebNursery sites will be able to purchase and ship special gifts to the new baby, with just a few clicks of the mouse. Within the first year of operation, the partners are planning to host 12 million gift buyers at www.GrowingFamily.com, numbers that rival today's predominant pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. online shopping and gift sites. "This partnership allows the entire community to surround Mom and Dad and immediately share in their joy," said Dara Epstein, Vice President of Business Development at Babygear.com. "Combining our companies' strengths will transform this dynamic marketplace and provide a real convenience to the families." Growing Family enjoys exclusive contracts with 2,600 hospitals in North America Lists of hospitals for each country in North America.
adj. Marked by persevering, painstaking effort. See Synonyms at busy. [Middle English, from Old French, from Latin d , permission-based model: parents can accept or opt-out of the services at any point. Company executives said that the vast majority "opts in." With the "birth" of WebNursery at www.GrowingFamily.com, baby's photos can now be posted on the web within hours following birth. Parents can elect to password-protect their baby's page so that security is maintained. At the same time, the viewers can send messages and shop online through a large selection of special gifts for new babies that are in stock and ready to be gift-wrapped and shipped. The gifts available on GrowingFamily.com are selected just for WebNursery by the executives of Growing Family and Babygear.com, the world's largest source of in-stock baby products. "Our representatives talk to more than 3 million moms each year in hospitals around the country, and 90% say they would like their baby's picture taken. In current participating hospitals, more than half of them are now signing up for our WebNursery service, which posts baby's photos online so their family and friends can come to see and enjoy the new bundle from anywhere in the world," said Deb Arpert, Vice President E-Commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. at Growing Family. She expects about 1.5 million baby pictures to be visited on the site within the next 12 months. On average, each photo attracts nine visitors who have compelling reasons to buy gifts. Growing Family's online Gift Center provides all of these visitors the convenience of gift giving right in their own homes or offices at the first moment they want to share in the celebration. "That's more than 12 million potential users with compelling reasons to send gifts. And with new babies born every day, new consumers continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. will be brought to the site," Epstein said. "In a short time, we expect consumer convenience, combined with increasing comfort with online purchases, to help propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin sales to unprecedented levels." The spokespersons for both companies agreed that they each benefited from the partnership. "Growing Family brings laser-shot, permission-based access to the heart of the marketplace with multiple points of contact while Babygear.com provides unparalleled e-commerce resources and gifting infrastructure," added Arpert. About Growing Family Growing Family is headquartered in St. Louis, MO. With more than 50 years experience helping new families, Growing Family strives to provide valuable and relevant products and services to new and expectant EXPECTANT. Having relation to, or depending upon something; this word is frequently used in connexion with fee, as fee expectant. parents, hospitals, and childbirth childbirth: see birth. Childbirth Childlessness (See BARRENNESS.) Artemis (Rom. Diana) goddess of childbirth. [Gk. Myth. educators. For more information, visit www.GrowingFamily.com. About Babygear.com Babygear.com, the leading online baby superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. , has the largest selection of in-stock baby products available in one place in the world, representing more than 250 brands. The company was founded by experienced retailers in the juvenile products industry and career marketing experts, and has been in operation for nearly two years. The company is funded by Vantage Point Venture Partners, a leading Silicon Valley firm with more than $2.5 billion under management, and by Gruner + Jahr Gruner + Jahr GmbH & Co. KG is the largest European printing and publishing firm. Its headquarters is in Baumwall, Hamburg, Germany. History Originally founded on Aug 1, 1948 as the Henri Nannen publishing house, Gruner + Jahr was created in 1965 from a merger by USA, a division of Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. and a leading publisher in the world of parenting and baby magazines. SOURCE: Growing Family |
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