BabyCenter.com & Be Free Team to Build First Affiliate Network for an On-Line Baby Store.MARLBOROUGH, MA--(BUSINESS WIRE)--Jan. 12, 1999-- Leading on-line provider of baby products to extend sales channel through on-line affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. BabyCenter, Inc., a leading on-line retailer of baby products, today announced it has selected Be Free, Inc., the Internet's leader in custom-branded affiliate networks for major on-line sellers, to provide the software and services to create and manage its customized affiliate network. Through this relationship, the BabyCenter Store will be able to sell its products in context on a network of related affiliate web sites. Using Be Free's BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (tm) technology for affiliate management, BabyCenter.com can help maximize the Internet's reach to broaden its lead in on-line sales in the $18 billion baby products market. The company will be able to set up "virtual storefronts" on related parenting, pregnancy, gift-giving and portal sites, targeting content-specific and seasonal merchandise to each location. Be Free's system will also provide BabyCenter.com with real-time market intelligence on the effectiveness of each affiliate storefront. "Through the BabyCenter.com affiliate network, powered by Be Free, we will create a new channel that will make it easier than ever for moms- and dads-to-be to find our products and services on the web," said Matt Glickman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BabyCenter. "The BabyCenter Store's strong holiday season, along with our even larger January sales, demonstrates that on-line shopping's convenience is a great match for busy new and expectant EXPECTANT. Having relation to, or depending upon something; this word is frequently used in connexion with fee, as fee expectant. parents." "As web traffic increases, it is becoming more challenging for on-line retailers to effectively target their customers," said Gordon Hoffstein, president and CEO of Be Free, Inc. "Our BFAST solution helps companies sell their products in context on thousands of related sites. These complementary affiliates will help broaden BabyCenter's customer base and to drive more sales." About BabyCenter San Francisco-based BabyCenter is the leading Internet information and commerce company serving the $18 billion baby market. The company operates BabyCenter.com, the web's most complete information source on pre-conception, pregnancy, and baby care. BabyCenter.com features the BabyCenter Store, an on-line store offering thousands of baby products and supplies. BabyCenter also creates pre/postnatal health education resources for health organizations. Founded in early 1997, the company has grown to be the most recognized on-line community of new and expectant parents. BabyCenter is a privately-held, venture capital backed company. About Be Free Be Free, Inc. is a leading provider of on-line affiliate network technology and services. Be Free's branded affiliate networks help on-line retailers drive revenue by selling products in context on affiliate web sites. With more than 65,000 affiliates in their networks, Be Free's clients include the Internet's leading merchants such as barnesandnoble.com (NYSE NYSE See: New York Stock Exchange :BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), Travelocity (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :TSG TSG The Smoking Gun (web site) TSG Technology Services Group (UK) TSG Technical Specification Group TSG Timing Signal Generator TSG Technical Support Group TSG Tumor Suppressor Gene TSG ThermoSalinoGraph ), Electronic Newsstand, Reel.com (NASDAQ:HLYW) and Network Solutions (NASDAQ:NSOL). The company's product offerings include the BFAST(tm) affiliate network technology and the BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts) BFIT Before Federal Income Tax BFIT Battle Force Inport Training BFIT Battle Force Interoperability Testing BFIT Battle Force Inport Trainer (tm) targeted advertising delivery. Founded in 1996, Be Free has offices in Pittsburgh, PA, and Marlborough, MA. |
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