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BabyCenter Reports Strong Post-Holiday Online Sales Growth At Silicon Valley Gathering of E-Commerce CEO'S.


MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif.--(BUSINESS WIRE)--Jan. 25, 1999--

Leading Web Site for New and Expectant EXPECTANT. Having relation to, or depending upon something; this word is frequently used in connexion with fee, as fee expectant.  Parents Expands to New

Offices and Opens Warehouse to Accommodate Fast-Growing Business

Today at the Bessemer Venture Partners Bessemer Venture Partners is a private venture capital firm with offices in Silicon Valley, New York, Massachusetts, China, and India. It has backed such companies as Ciena, Flarion, Parametric Technologies, Skype, Staples, VeriSign and Veritas.  E-Commerce CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Summit, Matt Glickman, CEO of San Francisco-based BabyCenter, Inc., announced strong post-holiday sales growth for the company's online BabyCenter Store, an increase of 50 percent over its successful holiday period.

In addition, Glickman reported that the company's BabyCenter.com Web site had surpassed 10 million page views per month and that the company is now distributing more than 400,000 of its BabyCenter e-mail newsletters to new and expectant parents each month. BabyCenter's business growth has necessitated its expansion to new and larger facilities in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and prompted the opening of sales offices on the East Coast and in Chicago.

"We are extremely proud of the work we have done to earn the leadership position BabyCenter enjoys in the $18 billion baby products market," said Matt Glickman, CEO."It is gratifying grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 to see how quickly we have increased our usage rates and inspired loyalty among our customers. Our focused vertical market approach has proven to be a winning business model for BabyCenter today, and will continue to be in the future as we capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the tremendous untapped potential of this important and lucrative market segment."

The BabyCenter Store, an online store offering thousands of baby products and supplies, opened last October as an extension of BabyCenter.com, the leading online information resource for new and expectant parents. With a large and loyal audience regularly visiting BabyCenter.com, the store has experienced steady growth since it opened. Unlike many online retailers who depend largely on the holiday selling season, the BabyCenter Store is expected to maintain steady business year-round to meet the ongoing product needs of new and expectant parents and their babies. In the weeks since the Christmas holiday BabyCenter has actually increased sales by 50 percent compared to the prior period of strong growth. This trend is expected to continue as the company begins its first traditional advertising campaign and continues to enhance its information and commerce offerings.

Webby See WBI.  award-winning BabyCenter.com has also noted a significant and steady increase of online viewership view·er·ship  
n.
The people who watch a television program or motion picture: a largely male viewership. 
. Nominated again this year for the 1999 Webby Awards For the Ducktales character, see .
Presented by The International Academy of Digital Arts and Sciences, The Webby Awards are a set of awards presented to the "world's best websites". The awards have been given out since 1996.
, the popular Web site's page views per month have exceeded 10 million and continue to grow briskly. In addition, the information-packed e-mail newsletters the company offers to its audience have reached a distribution of more than 400,000 each month, a number that continues to grow.

To accommodate the company's business and employee expansion, BabyCenter will move this spring into new, larger corporate facilities south of Market Street in the "New Media Gulch" area of San Francisco. Near the new offices, BabyCenter has already opened a warehouse for its growing e-commerce business. In addition, the company has staffed and opened sales offices in Connecticut for the East Coast region, and Chicago for the Midwest region. BabyCenter has increased its staff to more than 70 employees and has many job opportunities available in all areas of the business.

About BabyCenter

San Francisco-based BabyCenter is the leading Internet information and commerce company serving the $18 billion baby market. The company produces BabyCenter.com, the Web's most complete information source on preconception pre·con·cep·tion  
n.
An opinion or conception formed in advance of adequate knowledge or experience, especially a prejudice or bias.

Noun 1.
, pregnancy, and baby, and operates the BabyCenter Store, an online store offering thousands of baby products and supplies. BabyCenter also creates pre/postnatal health education resources for health organizations. Founded in early 1997, the company has grown to be the most recognized online community for new and expectant parents. BabyCenter is a privately held, venture capital-backed company. Bessemer Venture Partners is one of BabyCenter's investment partners.

About Bessemer Venture Partners

Bessemer Venture Partners invests on behalf of Bessemer Securities from its offices in Menlo Park, Boston and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Since 1911, Bessemer entities have invested in early-stage companies like Ciena, Cascade, Staples, and Parametric. Recent investments include leading Internet companies such as PSI-Net, VeriSign, Mindspring, Verio, eToys, BabyCenter and Flycast.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 25, 1999
Words:669
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