BabyCenter Inc. Introduces New Member Retention and Wellness Products, Signs Major Customers.ATLANTA--(BW HealthWire)--April 20, 1998-- The Creators of the Leading Web Site for Expectant EXPECTANT. Having relation to, or depending upon something; this word is frequently used in connexion with fee, as fee expectant. and New Parents Successfully Enter the Healthcare Market Against the backdrop of the National Managed Health Care Congress, BabyCenter Inc., the leading supplier of electronic pregnancy and post-natal wellness products for health plans and delivery systems, today announced customer agreements with Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. Medical Foundation (a Sutter Health Sutter Health is a hospital network in Northern California based in Sacramento, California. External links
The three healthcare providers have signed agreements with BabyCenter to purchase a range of different products, all based on quality content produced for its award-winning web site, BabyCenter.com. These include customized pregnancy and baby web sites, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. email wellness newsletters, and a line of high quality educational booklets. The products are tailored with plan-specific content and messages, incorporate each company's look and feel, and carry their name and logo. "An estimated 45 percent of pregnant women use email at home or at work and 35 percent use the World Wide Web," said Ben Wilson Ben Wilson may refer to:
"We were the first medical group to sign on with BabyCenter," said Nancy Smith, marketing manager for Palo Alto Medical Foundation. "We believe BabyCenter's highly innovative approach will help our new and expectant parents to get access to information when they need it. We are also excited that information delivered via the Internet will increasingly be tailored to the individual needs of every family." "We've chosen to partner with BabyCenter because they offer truly innovative products for our new parents and parents-to-be," said Kelly Faley, director of women's market development at Sharp HealthCare in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif. "Pregnant women are a critical group for us, and we feel that BabyCenter's services will pay off in terms of patient attraction and retention and improved health status." BabyCenter Inc. is the creator and publisher of BabyCenter.com, the leading web site for new and expectant parents. BabyCenter.com has won critical acclaim for its quality health content, interactive decision support tools, and panel of health experts such as pediatrician and author, T. Berry Brazelton Thomas Berry Brazelton (born May 10, 1918) is a noted pediatrician and author in the United States. Major hospitals throughout the world use the Brazelton Neonatal Behavioral Assessment Scale (NBAS). , MD. BabyCenter.com recently won a 1998 Webby See WBI. Award in the Home category, was highlighted by Newsweek International as one of four medical web sites "Who Is Doing It Right," and was named by Business Week as one of the Top 5 Web Sites to Watch for 1998. About BabyCenter Inc. San Francisco-based BabyCenter Inc. was founded in 1996 and is a recognized leader in new media publishing. BabyCenter's experienced team of writers, web developers, and health professionals have developed a complete line of electronic health education products specifically geared for new and expectant parents. BabyCenter is a private, venture capital-backed company. CONTACT: BabyCenter Inc. Lara Hoyem, 415/537-0900 x120 larah@babycenter.com or Duncan Drechsel, 415/537-0900 x108 duncand@babycenter.com |
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