BabyCenter Growing Up: eToys Subsidiary Announces the Arrival of ParentCenter.com; Award-Winning Web Site Extends Content to Parents of Kids Ages 2 to 12.

Business/Lifestyle Editors

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 2, 2000

To serve the needs of its growing audience of parents, BabyCenter, Inc., a wholly owned subsidiary of eToys Inc. (Nasdaq:ETYS), today announced the arrival of a new addition to its Web site family with the launch of ParentCenter.com, a resource for parents of kids ages 2 to 12.

From the creators of three-year-old BabyCenter.com, a three-time Webby Award-winning site with nearly 2 million new and expectant parents visiting each month, ParentCenter.com will feature the same high-quality approach to content, including helpful experts and a vibrant online community. Parents will also find new features that tap into the collective wisdom of thousands of other moms and dads, and tools created to help parents understand and celebrate their children's unique abilities.

"We've applied the same proven formula to presenting content online at ParentCenter that has made BabyCenter.com the most popular and trusted destination for parents on the Web," said Jim Scott, vice president of editorial for BabyCenter. "And we're also continuing to innovate with new features, including Parents' Picks & Tips and age- and grade-based navigation, so that parents can easily find the information relevant to their children's needs and interests."

ParentCenter.com is divided into four key topic areas and at launch covers ages 2 to 8 (with information for children ages 9 to 12 coming later this year):

-- Parenting: Age, grade, and issue-specific strategies and ideas for dealing
with behavior, development, and discipline, including a series of articles on
"How to Raise Great Kids."

-- Health: Treatment suggestions, wellness and prevention tips, and a Height
Calculator.

-- Fun and Activities: Suggestions for activities based on age and interest,
and strategies for how to make the most of time together as a family, including
an Activity Planner with hundreds of boredom-busting games.

-- Learning: Information on how parents can encourage learning by understanding
their children's learning style, including a learning styles quiz and
grade-specific learning milestones.

"The site will serve as a year-round destination for eToys' audience and the one-third of BabyCenter parents who already have a child over 2," explained Mari Baker, general manager of BabyCenter. "ParentCenter meets the needs of parents who are looking for a one-stop resource that offers ideas and solutions for raising great kids."

The site will generate revenue through advertising and sponsorship partners. Parents will also be able to find products for their children through the eToys Web site, including the soon-to-be introduced hobby and party stores.

About eToys.com

Based in Santa Monica, Calif., eToys Inc. (www.eToys.com; www.eToys.co.uk; AOL Keyword eToys) is the premier Internet retailer for children's products with an extensive selection of both nationally advertised and specialty toys, software, books, videos, music, video games, and baby oriented-products. By combining this extensive selection, with helpful and fun ideas and award-winning customer service, eToys offers consumers a unique one-stop source for children's products. Through its wholly owned subsidiary, BabyCenter, Inc. (www.babycenter.com), eToys offers Webby-award winning content and community, as well as an extensive selection of merchandise for new and expectant parents.

Forward-Looking Statements

Statements made in this document that are forward-looking involve risks and uncertainties that could cause results to differ materially from those expressed. There can be no assurance regarding the amount of customer orders the company's current distribution centers can support without additional material capital investments, the amount of fixed or variable costs the company will incur at full utilization of such facilities, or the amount of seasonality the company will experience in the future. There can also be no assurance regarding when or if the company will achieve profitability or, if achieved, whether profitability can be maintained or increased. Other risks and uncertainties associated with the company include, but are not limited to, the company's expectation of operating losses and negative cash flow for the foreseeable future. Other risks are set forth in the company's annual report on form 10-K for the fiscal year ended March 31, 2000, its quarterly report on form 10-Q for the quarter ended June 30, 2000 and its other filings with the Securities and Exchange Commission.