BabyCenter Adopts Mediasurface for Web Content Management.Business Editors and Internet Writers SAN FRANCISCO--(BUSINESS WIRE)--Aug. 14, 2000 Mediasurface, Inc., (www.mediasurface.com) today announced that BabyCenter, Inc., (www.babycenter.com) has selected Mediasurface 3 e-business content management software to manage content contributions on its information and e-commerce Web site. The value of the contract was not disclosed. "BabyCenter, as a leading e-commerce and information resource innovator, represents the forefront of e-business," James Metcalf, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mediasurface Limited, said. "Incorporating Mediasurface to manage content creation, workflow and lifecycles will enable BabyCenter to continue to offer unique online services to its customer base." Mediasurface provides enterprise content management application software for Web sites, intranets, extranets and emerging digital networks. More than 60 e-business Web sites use Mediasurface technology to manage crucial content lifecycle and deployment. The software is also available through ASPs and integrates with many popular e-commerce and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. applications. After a lengthy competitive evaluation, BabyCenter selected Mediasurface for its flexibility, scalability, and ease of use that allows non-technical users to quickly submit authored content for Web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. . Three-time Webby See WBI. Award winner BabyCenter.com, launched in 1997, offers expectant EXPECTANT. Having relation to, or depending upon something; this word is frequently used in connexion with fee, as fee expectant. and new parents a high-quality and trusted information resource and supportive online community with an easy and information-rich shopping option for baby products and supplies. BabyCenter's editorial team of several dozen writers and editors posts hundreds of valuable content items including text articles, product descriptions, and graphics per month. As the largest online parenting site, BabyCenter.com continues to grow in scope and attracts a large and loyal online audience of more than 1.5 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. . The site boasts nearly 50 million page views per month. (June, Media Metrix) BabyCenter is integrating Mediasurface 3 with Art Technology Group's Dynamo customer management software, with an eye toward launching new Web offerings this fall. "Mediasurface is an extremely flexible system that allows our editorial staff to create content and display it the way they want without relying on the technical staff," said Chris Dean, Director of Technology for BabyCenter. "The ability for them to enter and review content and launch it independently is an extremely powerful advancement for us." About BabyCenter Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , BabyCenter, Inc. (www.babycenter.com) is the leading parenting site on the Internet. As a three-time Webby winner, BabyCenter's content site provides high-quality information from preconception pre·con·cep·tion n. An opinion or conception formed in advance of adequate knowledge or experience, especially a prejudice or bias. Noun 1. to age three and its online store offers thousands of baby products and supplies. About Mediasurface Mediasurface Limited is Europe's leading provider of enterprise content management application software for Web sites, intranets, extranets and emerging digital networks. Founded in 1996 with the vision that enterprise content management is a prerequisite for e-business success, Mediasurface recognized then, as now, that Web sites are the first of many digital delivery channels. Mediasurface provides its clients powerful software and services to manage every interaction between content and people, from origination to destination, irrespective of irrespective of prep. Without consideration of; regardless of. irrespective of preposition despite language or location. Robust, scalable and available in a hosted form, the Mediasurface product suite delivers e-businesses the significant competitive advantage of unrivalled speed to market. Mediasurface's comprehensive content solutions are integrated with best in class e-commerce, knowledge management, design, localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. software, and delivered through select, highly trained service partners. More information can be found at www.mediasurface.com. Note to Editors: Mediasurface is a trademark of Mediasurface Limited. All other names and trademarks referenced are the property of their respective companies. |
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