BabyAge.com to Add Point-of-Purchase Online Product Registration From BrandStamp.Business/Technology Editors CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sept. 20, 2000 Partnership With Leading Baby Products Retailer Underscores the Growing Power Growing Power is an urban agriculture organization headquartered in Milwaukee, Wisconsin. It runs the last functional farm within the Milwaukee city limits and also organizes activities in Chicago. of BrandStamp RegiStar(TM) BrandStamp, Inc., provider of a powerful link among manufacturers, online retailers and consumers, today announced a partnership with leading online baby products retailer BabyAge to add RegiStar(TM), BrandStamp's online product registration engine, to its Web site in time for the holiday season. BabyAge is the second online baby products retailer to implement RegiStar(TM), helping to expand BrandStamp's e-commerce presence and highlighting the growing desire for BrandStamp's value-add offerings. "We are delighted that an established baby products retailer such as BabyAge will integrate RegiStar(TM) into their purchase process," said Sean Brown Sean Brown (born on November 5, 1976 in Oshawa, Ontario, Canada) is a National Hockey League utility player and enforcer playing for the Nurnberg Ice Tigers of the DEL. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BrandStamp. "We are confident that adding online product registration will underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine. (character) underscore - _, ASCII 95. BabyAge's strong commitment to their customers by giving them access to a convenient, easy and privacy-assured way to register their online purchases." "We are pleased to be able to give our customers yet another reason to shop on BabyAge.com," said Jack Kiefer
BabyAge is expected to add BrandStamp RegiStar(TM) to its site in the coming weeks. After implementing the technology, the process will work as follows: After clicking "Submit Order" on a RegiStar(TM)-powered e-commerce site, users are presented with a pre-populated registration card containing all their purchase information. After confirming details pre-printed on the online product registration card, consumers just need to click "continue" to proceed to the BabyAge confirmation screen. About BrandStamp Based in Cambridge, MA, BrandStamp was founded in December 1999 with the goal of improving relationships among online consumers, retailers and manufacturers. With its patent-pending online product registration technology and powerful database of purchase and demographic information, BrandStamp creates a link among consumers, manufacturers and retailers and helps them to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the $40 billion expected to be spent online in the U.S. in 2000. For more information, visit BrandStamp's Web site at www.BrandStamp.com. About BabyAge.com, Inc The $25 to $40 Billion Baby Products Industry is very fragmented frag·ment n. 1. A small part broken off or detached. 2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript. 3. and BabyAge is well positioned to capture a significant portion of this market. Their business objective is to consolidate the on-line and off-line distribution of baby products to non-mass merchant retailers and consumers in the US and Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . BabyAge is currently executing on their Consumer and Specialty Store Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" Retail baby product distribution strategies. For more information, visit BabyAge's Web site at www.BabyAge.com. |
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