Baby lamb stars in YouTube clip.HIGHER ED COMMUNICATION executives are getting savvier by the day at using YouTube for free promotion. Case in point is Green Mountain College Green Mountain College is a coeducational private liberal arts college located in Poultney, Vermont, in the USA. The College bills itself as Vermont's Environmental Liberal Arts College (Vt.), a small, private IHE IHE Integrating the Healthcare Enterprise IHE Institutions of Higher Education IHE International Institute for Infrastructural, Hydraulic and Environmental Engineering (historical acronym only, replaced by: IHE Delft, the Foundation) that focuses on environmental studies. Since December 2006, Stephen Deihl, the college's director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. , has posted six video clips to YouTube, a popular site of viewer-produced content whose tagline is "broadcast yourself." The college's April entry is "Lambs arrive at Green Mountain College," replete with adorable a·dor·a·ble adj. 1. Delightful, lovable, and charming: an adorable set of twins. 2. Worthy of adoration. images of a new Spring lamb, the lamb's morn Sunflower, and the students who helped with the birth. Within two weeks of posting the video had been viewed more than 1,100 times. Deihl circulates links to each clip to all students and staff. The admissions department is encouraged to then circulate the links in e-mails to student prospects. The clips are also accessible to visitors through the college's website. Delhi "directs" the video spots, but gets help from a few other staffers. His tools are a camcorder that cost about $200, and Adobe Premiere Elements Adobe Premiere Elements is a video editing software application for non-linear video editing, published by Adobe Systems. It is a scaled-down version of the professional-level Adobe Premiere Pro, and is optionally bundled with Adobe Photoshop Elements. , a scaled-down version of Adobe's editing software that sells for about $100. True to YouTube's format, viewers do not need special software to see the clips. The videos are intended to increase the college's exposure, while giving an accurate portrayal of the small school's niche, says Deihl. Other clips have highlighted bumper stickers seen on campus, ice climbing ice climbing Sports medicine An 'extreme sport' in which participants climb ice formations with pickaxes, often without ropes Injury risk Hypothermia, death. See Extreme sports, Novelty seeking behavior. , and orientation. --J.M.A. |
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