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Baby diaper battles continue.


Facing increasing pressure from private label producers, Kimberly-Clark, Dallas, TX and Procter & Gamble, Cincinnati, OH, have recently been engaged in price and diaper count changes in an effort to maintain market share. In the last month, Kimberly-Clark announced that it was cutting the price on its "Huggies" disposable disposable Nursing adjective Referring to that which is discarded or disposed of noun An item used in health care-related Pt contact which is discarded after use–eg masks, gloves, gowns, needles, paper products, syringes, wipes. See Biohazardous waste.  diapers by 7% to bring it in line with P&G's "Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information
Diapers
Pampers Diapers come in sizes going all the way up to Size 7.
" brand. This price cut took effect June 1.

Now, in a move designed to counter a similar change at K-C five months ago, P&G is reducing by 10% the number of diapers in its Pampers and "Luvs" packages. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a report in the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times (6/8/93), the company is also reducing the price on the packages to keep the price per diaper unchanged. The change, effective July 1, is an effort to reduce pricing confusion for consumers as competing brands will now be available in similar count packs.
COPYRIGHT 1993 Rodman Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:Nonwovens Industry
Date:Jul 1, 1993
Words:153
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