Baby Ruth Offers ``Real Deal'' Sports Fans a Chance to Hit Against Hall-of-Fame Legend Nolan Ryan.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Sports Editors/Baseball Writers and Sports Columnists NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.040103/bb2 GLENDALE, Calif.--(BUSINESS WIRE)--April 1, 2003 Baby Ruth "Real Deal" Fan Search Challenges Fans to Show Off Their Passion for Sports With the spring sports scene in full swing, Nestle Baby Ruth(R) is giving sports fans across the country a once-in-a-lifetime chance to hit off Hall-of-Fame pitcher Nolan Ryan Fans are encouraged to showcase their real deal passion for sports through a one-minute video entry that will be judged on criteria established by Nolan Ryan, Major League Baseball's all-time strikeout king. The top 10 video entries chosen will then be posted online at www.BabyRuth.com where America will vote for the top five "Real Deal" fans who will end up in Round Rock, TX, August 14-16, 2003 to face the heat of the "Ryan Express." (1) Entries will be judged based on fans' unique and expressive passion for sports, athletic skills or uncanny game knowledge. "Real Deal" fans live and breathe sports; they are encyclopedias of sports information; they lose sleep over next year's fantasy football Fantasy football can refer to:
"If you think you're a `Real Deal' sports fan, show me and Baby Ruth what you've got," said Nolan Ryan. "I was known as a straight-shooter during my playing days, so Baby Ruth `Real Deal' winners can expect my best fastball when they step up to the plate this summer." The five grand prize winners, besides getting a whack at a Ryan fastball, will receive a trip to Round Rock, Texas, home of the Round Rock Express Minor League Baseball
The Baby Ruth "Real Deal" Fan Search kicks off Baby Ruth's new 2003 "Real Deal" advertising campaign, which highlights the brand's uniquely authentic, down-to-earth perspective on life. Baby Ruth is known as a hearty, All-American candy bar that delivers genuine satisfaction. With ingredients you can sink your teeth into -- creamy caramel, chewy chew·y adj. chew·i·er, chew·i·est Needing much chewing: chewy candy. chew  i·ness n. nougat nou·gat n. A confection made from a sugar or honey paste into which nuts are mixed. [French, from Provençal, from nougo, nut, from Old Provençal noga, from Vulgar Latin and crunchy whole peanuts -- it's a delicious, hearty candy bar. That makes it "The Real Deal." Television, radio and print advertising will present Baby Ruth's "Real Deal" attitude through creative headlines such as: -- "You're nuts for sports, we're nuts for nuts." -- "Want a "lite" Baby Ruth? Eat half." -- "For peanut lovers, there is no off season." The advertising campaign is highlighted by Baby Ruth's partnership with ESPN ESPN Entertainment and Sports Programming Network , which will present "The Real Deal" campaign to sports fans through "Sports Center" commercials, Baby Ruth "Real Deal" sponsored segments on the show and via radio commercials on ESPN Radio and "Real Deal" segment on Dan Patrick's show. There are also print advertising insertions in Sports Illustrated, ESPN the Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. , People, Vibe, Rolling Stone, Spin, and TV Guide. "Baby Ruth has been known as a real deal candy bar for more than 75 years," said Tricia Bowles, manager, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Nestle Confections & Snacks. "With an attitude and personality that is down-to-earth and straight-shooting, Baby Ruth is a no-nonsense brand and the epitome of `The Real Deal.'" Fans can send in their video entries (no longer than one minute in length and in VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. format; only entrant can appear in video) to Baby Ruth Real Deal Fan Search, 6500 Wilshire Blvd., Suite 1900, Los Angeles, CA 90048, 323.866.6000. Fans can find entry forms and official rules at minor league baseball parks across the country (please visit BabyRuth.com for locations) or at BabyRuth.com, the definitive location to find out about the Baby Ruth Real Deal Fan Search. Also, an online Game Room will house two games -- "The Real Deal Baseball" and "Baby Ruth Trivia." In addition, a Gimme gim·me Informal Contraction of give me. adj. Slang Demanding material things or especially money; acquisitive: today's gimme society; tired of gimme letters. n. Stuff section will include downloadable screensavers and e-cards. Nestle Baby Ruth(R) is one of the nation's favorite candy bars and a proud supporter of the national pastime through its Minor League Baseball sponsorships. Created in 1921, Baby Ruth remains a real deal candy bar that delivers genuine satisfaction. Baby Ruth is packed with chewy nougat, rich caramel and whole roasted peanuts. For product news and media information, visit us at www.BabyRuth.com. For well over a century, Nestle has been making the very best food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. products for families and their pets around the world. In the U.S., Nestle's well-known brands include: Nestle(R) Toll House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Nestle(R) Good Start(R) Baby Formula, Stouffer's(R), Stouffer's(R) Lean Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R), Nescafe(R) Taster's Choice(R), Libby's(R) Juicy Juice(R), Buitoni(R), Ortega(R), PowerBar(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), Wonka(R), Haagen-Dazs(R) ice cream, Nestle(R) Drumstick drumstick /drum·stick/ (-stik) a nuclear lobule attached by a slender strand to the nucleus of some polymorphonuclear leukocytes of normal females but not of normal males. (R) ice cream sundae cones, Purina(R) Dog Chow(R) and Cat Chow(R), Purina(R) Friskies(R) canned and dry cat food, and Tidy Cats(R) and Tidy Cats Crystals(R) cat box filler. Nestle USA is headquartered in Glendale, Calif.; Nestle Purina PetCare Company is headquartered in St. Louis, Mo.; and Nestle Ice Cream Company is headquartered in San Ramon, Calif. These companies, with more than 23,000 employees and collective annual sales of $11.6 billion in 2002, are part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company. For product news and media information, visit us at www.Nestleusa.com or www.NestleNewsroom.com. (1) No purchase necessary. Video entries must be received by and contest ends 06/25/03. Only the entrant can appear on video. Open to residents of the 50 US and Washington DC, 18 and older. Visit BabyRuth.com for official rules or see displays at participating stadiums. Void where prohibited or restricted. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.040103/bb2 |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion