Baby Genius Goes Baby Boom.Business Editors DEL MAR, Calif.--(BUSINESS WIRE)--Aug. 21, 2001 Genius Products Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :GNPI GNPI Gross Net Premium Income ) producers of the popular Baby Genius(TM) brand of children's entertainment, today announced a new licensing relationship with Baby Boom Consumer Products. Under the agreement, Baby Boom will produce a series of remote control mobiles, musical pull toys, crib lights and 3D musical plush pillows under the Baby Genius(TM) brand name. "Once again, we are seeing the power and appeal of the Baby Genius name," said Klaus Moeller, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Genius Products Inc. "Baby Boom is an exceptional company for whom we have great respect, and we are excited that they have aligned themselves with the Baby Genius brand." Ken Abrams, president of Global Icons' Kids Division, (www.globalicons.com) said, "The Baby Boom product line is a perfect tie-in to the classical music featured in Baby Genius' award-winning CDs, cassettes and videos. This addition to the Baby Genius licensee roster maintains the brand's reputation and momentum in infant licensing." The license was negotiated by Bill McClinton, Director of Licensing, Global Icons. Baby Boom Consumer Products has distribution in all tiers, producing diaper bags, gift sets, room decor, bedding and home accessories. They are a division of the Betesh Group, a multidivisional company with offices in Hong Kong, China, Taipei and the US. They have been in business for 13 years and hold licenses from Warner Bros. (Baby Looney Tunes Baby Looney Tunes is an American animated television series that shows Looney Tunes characters as toddlers. The show premiered on WB stations usually before or after Kids' WB! on September 14, 2002. ), Nickelodeon (Blues Clues, Rugrats, Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. and Sponge Bob Square Pants), Leisure Concepts (Pokemon), Sanrio (Hello Kitty) Eddie Bauer, Jeep and Proctor & Gamble (Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. ). "We are proud to represent the Baby Genius(TM) brand," said Steven Betesh, president of Baby Boom, "and believe their potential to be virtually unlimited. We anticipate a long and prosperous relationship." Genius Products Inc. produces, publishes and distributes CDs, cassettes and videos for children through the Baby Genius(TM) and Kid Genius(TM) brands. The company has also licensed the Baby Genius(TM) brand to premium manufacturers of children and baby products, including toys (Jakks Pacific), apparel (Catton Brothers), sleepwear (AME See AIT. ), infant care (Nyce Kids), room decor (Baby Boom) and diaper bags (J. Wasson). For more information on Genius Products Inc., please visit http://www.babygenius.com. [pilcrow (paragraph sign)] Global Icons is the premier licensing agency that aggressively promotes and markets its clients as powerful commercial and cultural icons by pursuing licensed merchandise, advertisement, endorsement and promotional opportunities. Global Icons clients include: Baby Genius, Bernard of Hollywood, Days of Our Lives, the Hollywood Sign, Hollywood Walk of Fame The Hollywood Walk of Fame is a pavement along Hollywood Boulevard and Vine Street in Hollywood, Los Angeles, California, United States, which is embedded with more than 2,000 five-pointed stars featuring the names of not only human celebrities but fictional characters honored by , Motown, SoapCity, Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001. , The Young and the Restless, Warner Bros. Archives, Wilhelmina Artist Management, The Three Stooges, George Burns and Gracie Allen, Lauren Bacall, Humphrey Bogart, James Cagney, Nat King Cole, Bing Crosby, Marlene Dietrich, W.C. Fields, Errol Flynn, Clark Gable, Greta Garbo, Judy Garland, Bob Hope, Burt Lancaster, Carole Lombard, Vincent Price, Donna Reed, Edward G. Robinson, Robert Wagner, Natalie Wood and astronaut Buzz Aldrin. Except for historical matter contained herein, the matters discussed in this press release are forward-looking statements and are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The forward-looking statements reflect assumptions and involve risks and uncertainties, which may affect Genius Products business and prospects and cause results to differ from these forward looking statements. |
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