Baby Einstein(TM) Founder Julie Clark and Jennifer Garner Host 10th Anniversary Celebration.

Babies, Parents and Special Make-A-Wish Foundation[R] Children Kick Off Festivities with an Afternoon of Music, Discovery and Play

GLENDALE, Calif. -- Baby Einstein has been a mom's "must have" for the past decade and today, dozens of giggling babies and parents helped celebrate its 10th anniversary at a special event at Walt Disney Concert Hall. Hosted by Baby Einstein founder Julie Clark, and actress and mom, Jennifer Garner, partygoers strolled, crawled and toddled down a colorful caterpillar carpet toward baby-friendly discovery zones where they interacted with music, created art, mingled with nature and explored a pint-sized jungle. Among the guests were 7-year-old Ryan Douglas and 5-year-old Alexa Bradley, two remarkable children from the Make-A-Wish Foundation[R] whose wishes to go behind-the-scenes of their favorite DVDs were granted. The festivities also included a sneak peak at the 10th Anniversary special editions, fall release of Baby Mozart[TM] and Baby Beethoven[TM], a puppet show and a performance by the Glendale Youth Orchestra.

"We love the arts, and Baby Einstein has brought music and nature into our home in such a wonderful, meaningful way," said Garner. "As a parent, it's easy to see why Baby Einstein is a mom-favorite around the world."

In addition to an emotional look back at the company's incredibly successful past, Clark also revealed how the brand would evolve in 2009 with an innovative, interactive DVD viewing experience featuring "grow with me" and "select your segment" options that will be unveiled on the spring DVD title. This innovative new release will shift the focus from classical music to world music, exposing children to the beauty of cultures from around the world. And, drawing from the brand's understanding that babies change from month to month, Baby Einstein will launch a new brand, Einstein Pals[TM], specifically geared toward the toddler market.

"Thousands of parents have shared personal stories with me about how their babies' faces light up when they hear Baby Einstein music," Clark said. "It reinforces that after 10 years, we remain true to our vision of helping parents and babies discover and share the beauty of classic, timeless images and sounds."

To coincide with this exclusive celebration, American Baby magazine -- which reaches ninety five percent of moms in the United States -- is launching its first ever "Moments of Discovery" national cover contest in the pages of its August 2008 issue, on its web site and with its television partner, Parents.TV. Entries for the contest end on September 15, 2008.

For more information on Baby Einstein's 10th anniversary, visit www.BabyEinstein.com. The special edition Baby Mozart and Baby Beethoven DVDs will be available beginning September 9, 2008 and will feature new packaging and will include a commemorative silver anniversary seal on the exterior. As with every Baby Einstein DVD, the special edition titles feature multi-language viewing options including English, Spanish and French. Available at major retailers and online, the suggested retail price is $19.99. Baby Mozart and Baby Beethoven are recommended for children aged three months and up.

About The Baby Einstein Company

The Baby Einstein Company, LLC, is the award-winning creator of the infant developmental media category. The company is famous for its best-selling Baby Einstein brand of DVDs, books, music CDs and toys specifically designed for babies and toddlers, from birth to 2 years old. Little Einsteins[TM], which debuted in 2005, is the company's newest venture, specifically created for the preschool market. Headquartered in Glendale, CA, The Baby Einstein Company is a subsidiary of The Walt Disney Company. For more information, visit www.BabyEinstein.com or www.LittleEinsteins.com.

[c] The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Baby Mozart, Baby Beethoven and Little Einsteins are trademarks of The Baby Einstein Company, LLC. EINSTEIN is a trademark of The Hebrew University of Jerusalem.

About American Baby magazine and the American Baby Group

American Baby is the leading magazine for expectant and new parents. For four generations, it has served expectant and new mothers and their growing families. In addition to the flagship magazine, the American Baby Group franchise includes stage-based magazines, sampling and coupon programs, live events, digital media and an award-winning custom communications arm. Each year, 95% of all families welcoming a newborn will be reached by one or more American Baby properties.

About Make-A-Wish Foundation[R]

The Make-A-Wish Foundation[R] grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 67 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation[R] grants a wish every 40 minutes and has granted more than 167,000 wishes in the U.S. since inception. For more information about the Make-A-Wish Foundation[R], visit www.wish.org and discover how you can share the power of a wish([R]).