Baby Boomers Need Health & Fitness Toys Tied Together in a Nice Simple Package; We're Almost There!

SOUTHBOROUGH, Mass. -- "We're arrogant, selfish, and busy. We got on the technology train very late. But we control the spending in our country, we don't want to die early, and we need incredibly simple ways in which we can monitor our own health, our kids' health, and our parents' health. We need to provide this in a nice little package without a lot of gizmos and wires."

So said Thomas Blackadar, founder of FitSense Technology(TM) yesterday evening at the Third Annual Healthcare Unbound Conference of Consumer and Healthcare Technologies in Cambridge. Blackadar's comments came during a presentation entitled "Active Health Monitoring for the Boomers," during which the CEO of the nine-year-old provider of wireless body monitoring and feedback systems, dissected the current state and psychographic needs of the largest demographic in the US.

"Getting a member of the Baby Boomers to take action with respect to their health in a medically relevant way is a challenge. Our ActiHealth(TM) Network is where consumer products meet medicine," continues Blackadar a Boomer himself.

"It's much easier to go purchase a fitness tool such as a Polar(R) watch or the Nike and iPod(R) sport kit and use it. The ActiHealth network will take the data seamlessly from devices like the Nike+ sensor and processes the data to legitimize the data for your personal health record. We combine it with weight, blood pressure, and blood glucose information making simple workout data medically valid. These are the type of scenarios that the Boomer will use to maintain a healthy lifestyle," said Blackadar.

This week's article in the Journal of the American Medical Association ('Documenting Activity Energy Expenditure and Mortality Among Older Adults') and the concurrent commentary by Stephen Blair of the Cooper Institute in the same issue of JAMA means that we're much closer to a world of seamless data streaming between people, medical devices, and their healthcare providers.

"Now it's just a matter of getting all of the infrastructure in place to do it," said Blackadar.

About FitSense(TM):

FitSense Technology, Inc., based in Southborough, Massachusetts, is a world leader in wireless health monitoring solutions. The company's ActiHealth Network seamlessly connects wearable and portable body sensors and feedback devices. FitSense systems have been deployed from clinical research environments to roadways, on battlefields and in outer space. FitSense continues to lead the charge into the use of pervasive computing and intelligent sensor systems to improve the quality of healthcare and reduce its costs. For more information, please visit www.fitsense.com.

FitSense Technology, FitSense, the FitSense Logo and ActiHealth are registered trademarks of FitSense Technology, Inc. Nike+ is a registered trademark of NIKE, Inc. iPod is a registered trademark of Apple. Polar is a registered trademark of Polar Electro OY. Other company and product names may be trademarks of their respective owners.

(C) 2006, FitSense Technology, Inc.