Baby's PR.The latest baby boom is reverberating re·ver·ber·ate v. re·ver·ber·at·ed, re·ver·ber·at·ing, re·ver·ber·ates v.intr. 1. To resound in a succession of echoes; reecho. 2. through the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. . 5W Public Relations--an agency with the typical divisions for Corporate, Tech, Consumer Goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , Lifestyle, Investment, and event clientsEvent--has added Mom & Baby. "Having been in the mom market for a while now, it only makes sense to launch a special division," said Ronn Torossian Ronn Torossian founded, and presides over New York City based 5W Public Relations overseeing the company's growth, and its expansion to the Los Angeles market. Public Relations work , chief executive at 5W. "Our results with celebrity outreach and product placement, such as the Belly Maternity/Kingsley T-shirt on Shiloh Jolie Pitt, are an example of how we work and how effective PR can increase sales." According to a report last year from Bloomberg News, "the emergence of an older generation of parents with higher incomes and social aspirations is driving demand for premium baby goods." This so-called echo boom of births has a natural PR tie-in thanks in part to the recent series of babies with celebrity moms such as Angelina Jolie and Britney Spears. The Mom & Baby division's clientele shows the upscale trend in baby marketing. Clients include Bella Mama, a luxury line of skin creams and bathing salts to alleviate stretch marks, swelling, dry skin and itchiness itchiness pruritus. during pregnancy and nursing; Belly, an online retailer of fancy maternity wear with tags from Diane Von Furstenberg, Lacoste, Diesel and True Religion; Baby idesign, a line of baby stationery, including birth announcements, thank you cards and holiday cards; Plum Organics Baby Food; and Wadda Juice Baby Juice, a line of low calorie health drink for young children. 5W has offices in Los Angeles and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Staff reporter Joel Russell can be reached at jrussell@labusinessjournal.com or at (323) 549-5225, ext. 237. |
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