Babson-United Launches Babson's Stock Advisor; Newsletter Targeting Individual Investors.

WELLESLEY HILLS, Mass.--(BUSINESS WIRE)--October 4, 1999--

Babson-United, Inc., announced today the launch of Babson's Stock Advisor(tm), a monthly newsletter for today's do-it-yourself investor that provides independent investment advice with a focus on wealth-building strategies. Babson-United, Inc. is one of the country's first investment advisory firms and publishers of a leading line of stock chart products used by industry leaders.

"One of the stumbling blocks investors face is sifting through the sea of investment information available today," said Richard Babson, chairman and president of Babson-United, Inc. "Our new newsletter offers clear, timely information from experts with established track records presented in an easy-to-read format."

Babson's Stock Advisor offers concise and action-oriented advice, delivered in easy-to-understand language. It is designed to help investors make their own decisions. Features in every 8-page newsletter include:

-- FOCUS List -- a select group of stocks rigorously screened for

superior fundamentals and potential by Babson-United's top

analysts, with monthly updates on progress, performance,

prospects, and information on when to buy, hold or sell the

stocks.

-- Market Outlook -- a penetrating summary and analysis of the

market, an outlook that informs readers about the market

environment, how the market is behaving and why, and guides to

sound investment decisions.

-- Spotlight Stock -- an insightful, in-depth report of the most

attractive stock pick of the month, with the analysis and

reasoning behind the choice and close-up view of the company's

fundamentals.

-- FOCUS News -- a regular follow-up on the FOCUS List

recommendations, with a discussion of performance, company

developments and rating changes, including an explanation behind

any changes.

Babson's Stock Advisor, which exclusively focuses on blue chip and growth stocks, will go to press alongside the weekly Babson-United Investment Report that covers both growth and income stocks. The Babson-United Investment Report was initially published in 1931, making it one of the first financial newsletters in the country.

A subscription to Babson's Stock Advisor is $205 annually, with a charter subscription currently being offered for $99. For information on ordering, call [phone], or e-mail [e-mail].

Babson-United, Inc., has provided independent, unbiased information and personalized investment counseling about financial markets, economics and investment opportunities since 1904. The firm provides services and products to both individual and institutional investors. Richard Babson is the current chairman and president of Babson-United, Inc., and is the third generation of Babson family management in the firm. Babson-United is not affiliated with the Babson mutual funds.