BVRP Software Group Announces Rebranding of Avanquest Subsidiaries in France, Germany, UK and US.Business Editors/High-Tech Writers PARIS--(BUSINESS WIRE)--April 20, 2004 Two New Executive Directors Will Oversee Tightly Integrated Subsidiaries United by Avanquest(R) Name and New Tagline, ``World Class Software, Worldwide''(TM) BVRP BVRP Bibliotheque Virtuelle Rene Pechere Software, the creator of the Avanquest global software publishing network, today announced that it is rebranding all its Avanquest subsidiaries worldwide under the Avanquest banner. The change was made to better reflect Avanquest's tightly integrated global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. . Simultaneously, Avanquest also announced two new directors and its new global tagline, "World Class Software, Worldwide." The tagline signifies Avanquest's commitment to rapidly introducing category-leading software titles across all of the world's major software markets. A network of value-added software publishers that maximizes sales across multiple channels and geographic regions faster than other publishing alternatives, Avanquest combines powerful retail relationships, a wide range of value-added services and a local presence in territories registering nearly 90% of the world's total packaged software See software package. sales. Since its formation in June 2003, Avanquest has launched over 120 third-party software titles in 14 countries. "Avanquest has expanded rapidly since its launch last year," said Bruno Vanryb, BVRP Software Group founder and chairman. "Avanquest is now a united global organization with centralized operations in many key functions. The rebranding effort announced today recognizes this and demonstrates our continuing commitment to helping developers reach the world's software markets in a faster, better way. "Despite the advent of the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises vast majority of packaged software for personal use is still sold through the retail channel," Mr. Vanryb added. "In fact, the Internet has opened a new era in programming creativity, educating, equipping and supporting millions of developers. Avanquest was developed as a conduit for this creativity, enabling new and established companies of all sizes to efficiently reach global markets with innovative software products." The global Avanquest rebranding initiative includes five subsidiaries, each acquired by BVRP within the past five years: -- San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , CA-based Elibrium Software, which develops and sells its MySoftware(TM) products and third-party titles in over 10,000 retail outlets across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , including Wal-Mart, Staples, Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, , OfficeMax and CompUSA, will be known as Avanquest USA (subject to final shareholder approval). -- ABSoft, a leading French software publisher with experience in a vast array of distribution models including retail, distributors and value-added resellers, corporate sales, mail order and catalogue sales, and e-commerce, will now be referred to as Avanquest France. -- Three entities will collectively be known as Avanquest UK: Kommunicate, a British distributor of enterprise solutions with over 100 channel partners in the U.K. corporate software market; Guildsoft, a U.K. publisher and exclusive distribution partner for leading software developers; and the London offices of MediaGold, a provider of production, localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. , marketing, PR and logistics services to software companies through the retail, e-commerce, corporate, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , catalogue and direct sales channels. -- The Munich offices of MediaGold, which also distribute software in Germany, Austria and Switzerland, will now be renamed Avanquest Deutschland. All of Avanquest's member companies are publishers with long histories of doing business in their local markets. They cover every major distribution channel in their respective markets, including over 15,000 retail outlets worldwide, and are tightly integrated into Avanquest's network-wide systems that control product evaluation and selection, overall marketing strategy, technical support and other facets of operations. In addition to these member companies, Avanquest also maintains partnerships with publishers and distributors covering Spain, Italy, Japan, Australia and South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. . BVRP also announced today that it has chosen San Mateo, CA and Munich, Germany as Avanquest's new North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. and European headquarters, respectively, and has named new executives in each area following its recent acquisitions of MediaGold and Elibrium. Elibrium CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Christina Seelye and MediaGold CEO Andy Goldstein have each been named Executive Directors of Avanquest worldwide. Seelye will also assume the responsibilities of CEO and President of Avanquest USA and Goldstein will also assume the responsibilities of CEO and President of Avanquest Deutschland. Bob Lang, the previous Avanquest Director in North America, remains President of BVRP USA, based in Denver, CO, which manages OEM and channel sales of BVRP's software. About Avanquest Global Software Publishing: Formed in June 2003 by parent company BVRP Software Group, Avanquest is a network of companies offering a complete range of software publishing resources and a worldwide market to software developers from around the globe. Headquartered in San Mateo, CA, Avanquest has a local presence on five continents and long-established relationships across all channels of distribution in markets covering nearly 90% of the world's total software sales. BVRP Software Group, a leading international software developer and publisher, was founded in Paris in 1984 and is listed on the Nouveau Marche Nouveau Marche An equity market unit of the Paris Bourse that deals solely in innovative, high-growth companies. of the Euronext stock exchange (ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. FR0004026714). For additional information, please visit http://www.avanquest.com and http://www.bvrp.com. About BVRP Software: Headquartered in France, with subsidiaries in Germany, Great Britain and the United States, the BVRP Software Group is a worldwide leading publisher of communications and mobility software and a major provider of personal and professional software designed for multimedia, productivity and troubleshooting. Founded in 1984, BVRP Software celebrates 20 years of innovation in 2004. BVRP products are marketed in over 100 countries, through e-commerce, OEM partnerships and Retail. In June 2003, BVRP Group formed Avanquest Global Software Publishing, a coalition of software publishers offering worldwide publishing resources to software developers everywhere. In 2003, the group posted revenue of EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 48.6M with operating profit Operating profit (or loss) Revenue from a firm's regular activities less costs and expenses and before income deductions. operating profit See operating income. increasing of 145% to amount to EUR 3.9M. Since December 1996, BVRP Software has been listed on the Nouveau Marche of the Euronext stock exchange (ISIN FR0004026714). Additional information on BVRP is available at http://www.bvrp.com. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion