BUYandHOLD.com Chooses MERANT Egility as Key Component of System Architecture BUYandHOLD.com Relies on MERANT Egility as Backbone for Data Exchange.Business Editors ROCKVILLE, Md.--(BUSINESS WIRE)--April 4, 2000 BUYandHOLD.com(SM) Inc., a unique provider of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. for long-term investors Long-term investor A person who makes investments for a period of at least five years in order to finance his or her long-term goals. , and MERANT(TM) (NNM NNM Network Node Manager NNM NASDAQ National Market (financial) NNM National Nutrition Month (March; American Dietetic Association) NNM Naryan-Mar (Russia) NNM Net New Money : MRNT; LSE LSE - Language Sensitive Editor : MRN MRN Motor Racing Network MRN Medical Record Number MRN Magnetic Resonance Neurography MRN Medicare Remittance Notice MRN Matières Radioactives Naturelles MRN Meteorological Rocket Network MRN Manufacturers Resource Network ), a leader in enterprise application development, today announced a partnership whereby MERANT is providing a key component of the system architecture used to deliver BUYandHOLD.com Securities Corporation's brokerage services at www.buyandhold.com. Serving as the backbone for data exchange throughout the Web site, the MERANT Egility Data Integration solution enables BUYandHOLD.com customers to quickly access information from their brokerage accounts Brokerage Account An arrangement between an investor and a licensed brokerage firm that allows the investor to deposit funds with the firm and place investment orders through the brokerage, which then carries out the transactions on the investor's behalf. and the stock market. "We recognized there was a tremendous need for an online financial service geared towards long-term investors, and on the Internet, time-to-market is everything," said Michael E. O'Dea, chief technology officer of BUYandHOLD.com, Inc. "By utilizing MERANT Egility, we were able to streamline development and provide customers with instant access to their financial information. Our goal is to ensure customers have an positive experience with BUYandHOLD.com right from the start." Launched in November 1999, BUYandHOLD.com provides people with access to the stock market in an inexpensive and educational manner by making online investing easy, practical and fun for all levels of investors, regardless of experience and objectives. With MERANT Egility Data Integration, MERANT provides the critical link between BUYandHOLD.com investment solutions and the customer's desire to invest wisely, yet timely on the Web. "The livelihood of any Internet site is contingent upon Adj. 1. contingent upon - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent on, dependant on, dependant upon, dependent on, dependent upon, depending on, contingent its ability to generate repeat customers. In order for that to happen, dot-com ventures need to offer value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. that are not available in the brick-and-mortar world," said Michael Consoli, MERANT senior vice president and general manager of Enterprise Data Connectivity. "For BUYandHOLD.com, that means making sure customers can access accurate account information in real-time. And that's where MERANT's expertise comes in." MERANT Egility is the framework for rapidly enabling existing businesses to compete in e-business. The MERANT Egility Data Integration solution combines products and services that help extend the effectiveness of data in the enterprise value chain, enabling rapid and dynamic access to integrated information for an organization's customers, partners, suppliers and employees. About BUYandHOLD.com BUYandHOLD.com, Inc. is a unique financial services company focused on the needs of long-term investors. Through its subsidiary BUYandHOLD.com Securities Corporation (www.buyandhold.com), it provides online brokerage services to investors who practice the "Buy and Hold" investment philosophy of purchasing and retaining securities to optimize optimize - optimisation return on investments over time. Customers can quickly build a diversified diversified (di·verˑ·s portfolio from more than 1,400 companies grouped for easy selection through a shopping cart interface. They can invest a minimum of $20; reinvest re·in·vest tr.v. re·in·vest·ed, re·in·vest·ing, re·in·vests To invest (capital or earnings) again, especially to invest (income from securities or funds) in additional shares. dividends for free; implement dollar cost averaging strategies through its E-ZVestSM service; have access to expert third-party content and research and to an extensive library of educational information about investing. In addition, BUYandHOLD.com offers average purchase price tracking and twice-a-day executions. BUYandHOLD.com Securities Corporation (Member NASD/SIPC) and its parent company, BUYandHOLD.com, Inc. are headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , New York, at 110 and 120 Wall Street, respectively. About MERANT Founded in 1976, MERANT is a leader in Enterprise Application Development, providing the products, people and processes to accelerate the customer's business through the application of innovative information technology. The MERANT Egility framework empowers organizations to transform their enterprise applications for the changing technology and business requirements of the e-business environment, manage the application development process, and provide integrated data connectivity across the enterprise, from the mainframe to the Internet. A global organization with nearly $370 million in annual revenues and more than 2,000 employees, MERANT has 500 technology partners and more than 5 million licenses at over 35,000 customer sites - including the entire Fortune 100 and the majority of the Global 500. For additional information on MERANT and its solutions, visit the MERANT Web site at www.merant.com. BUYandHOLD.com is a registered service mark of BUYandHOLD.com, Inc. MERANT and Egility are trademarks of MERANT. All other trademarks contained in this announcement are the property of their respective owners. |
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