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BUYING RECYCLED IS CALLED AS IMPORTANT AS COLLECTING

 LOS ANGELES, March 12 /PRNewswire/ -- If you want to play a meaningful role in paper recycling, there is a lot more you have to do than merely collect it, according to Donald Monefeldt, manager, supplies marketing and integration at Xerox Corporation (NYSE: XRX).
 Speaking this afternoon at the Eco-Expo and Green Business Conference, in the Los Angeles Convention Center, Monefeldt pointed out that it is just as important to buy products that are made with fiber reclaimed from waste paper as it is to collect waste paper.
 "Otherwise," he said, "we're just creating another paper-storage problem. That is why a national recycling strategy proposed by the National Office Paper Recycling Project calls for the development of a variety of practical, useful products made at least in part from recycled paper fiber."
 Also targeted by the Project, Monefeldt noted, is the establishment of uniform national definitions and labeling standards for recycled- content products.
 "The reasoning behind that," he said, "is to discourage the setting of different purchasing or legal standards in every other organization or governmental jurisdiction. That would make it very hard to develop and market recycled-content products on a nationwide basis."
 Monefeldt played a key role in the creation of the National Office Paper Recycling Project (NOPRP). Managed by the U.S. Conference of Mayors, it is a consortium of user corporations, paper and packaging manufacturers, waste-management companies and public-sector organizations.
 NOPRP operates as a public- and private-sector partnership dedicated to the promotion of a comprehensive national office-paper recycling strategy. It has set a goal of tripling, by 1995, the estimated 1,650,000 tons collected in 1992. To help achieve that target, Monefeldt said, NOPRP has formally challenged American business, industry and government to join its members in working to achieve the recycling goal.
 "NOPRP deals with waste paper," Monefeldt explained, "because it is the largest single component of the solid waste stream going into landfills, and we want to slow that waste stream to a trickle."
 He pointed out that, because business and industrial concerns buy almost 85 percent of all paper produced in the United States, they are in a unique position to provide the waste paper for recycled-content products and to build markets for those products through their own procurement practices.
 "Copy paper is an obvious product that can be made with recycled- fiber content," Monefeldt said. "It will grow in importance when we learn to do a better job of removing ink and toner from waste paper. But new office paper isn't the only thing we can make out of waste paper.
 "For example," he continued, "we at Xerox worked with Green Bay Packaging to develop Eco-White. That's a carton we use for shipping supplies. It has an outer layer made from 100 percent, non-deinked, office waste paper. And for shipping spare parts, we've adopted a brown carton made from a mix of different colored office waste paper."
 NOPRP is administering and validating the success of the National Office Paper Recycling Challenge, Monefeldt said. He explained that the Challenge has three elements: collecting waste paper, buying products made from recycled office waste paper and a third, optional initiative. Challenge participants are required to set measurable goals for their collection and procurement programs.
 Principals of the National Office Paper Recycling Project, all of whom accepted the Challenge, are Boise Cascade Corporation; Canon U.S.A., Inc.; Eastman Kodak Company; Fort Howard Corporation; Green Bay Packaging Inc.; Lexmark International, Inc.; National Conference of State Legislatures; National Association of Counties; National League of Cities; The United States Conference of Mayors (which serves as managing principal); Waste Management of North America, Inc.; Weyerhaeuser Company and Xerox Corporation.
 NOPRP sponsor organizations include the 3M Company, Bowater Communication Papers, Inc., James River Corporation and R.R. Donnelley & Sons Company.
 -0- 3/12/93
 /CONTACT: Arthur J. Zuckerman of Xerox Corporation, 716-423-4205/
 (XRX)


CO: Xerox Corporation ST: New York IN: SU:

LC -- CL014 -- 5574 03/12/93 14:28 EST
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Date:Mar 12, 1993
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