BUY.COM Signs E-TRADE as Marketing Partner; BUY.COM Customers Receive $100 Gift Certificate For Opening New E-TRADE Account.ALISO VIEJO, Calif.--(BUSINESS WIRE)--Aug. 2, 1999-- BUY.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. (www.buy.com), a leading Internet retailer and e-commerce portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. today announced a new marketing agreement with E-TRADE(R) Group Inc. (Nasdaq:EGRP EGRP E*Trade Group, Inc. (stock abbreviation, AMEX) ). The agreement is designed to reward BUY.COM customers with a $100 gift certificate redeemable toward BUY.COM products for opening a new E-TRADE account. BUY.COM customers can open an E-TRADE account with a minimum investment of $1,000. Financial terms of the agreement were not disclosed. Under the agreement, BUY.COM will promote E-TRADE to its customers through various branding efforts on the BUY.COM web site (www.buy.com) and through regular e-mail news announcements. E-TRADE is able to further its efforts to attract customers by appealing to BUY.COM's extensive customer base. This marketing promotion is scheduled to launch later this week. "E-TRADE brings strong brand awareness to our marketing efforts and we're pleased to make this special offer to BUY.COM customers," said Greg Hawkins Gregory Dale Hawkins was a trader and principal in the hedge fund Long-Term Capital Management that after four spectacularly successful years lost most of its clients' money in 1998 when the Russian government defaulted on its debt payments on August 17, 1998, triggering a , chief executive officer of BUY.COM. "BUY.COM already offers the lowest prices on the Internet on a variety of products and now our customers can receive a value-added incentive when they take advantage of the self-directed investing opportunities available at E-TRADE." BUY.COM, a leading Internet retailer and e-commerce portal site, offers the latest computer hardware and software, the newest releases of videos and DVDs, the hottest console and PC games, chart-topping CDs from only $9.95 and the top selling books at some of the lowest prices available. The BUY.COM web site enables consumers to shop any of the BUY.COM stores through a single location with customer service representatives available around the clock. "We've had great success in attracting new customers through specialized marketing programs targeting specific customer and affinity groups A special interest group. This is a marketing term for a group of people with similar interests. ," said Jerry Gramaglia, chief marketing officer of E-TRADE. "We believe BUY.COM customers -- many of whom use the BUY.COM service for the overwhelming number of products available at discounted prices -- will recognize similar advantages in the E-TRADE online investing service and will utilize it to take greater control of their personal finances." About E-TRADE E-TRADE, a global leader in online personal financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , has emerged as the world's most-visited online investing site. The content-rich Destination E-TRADE web site offers value-added investing and research features, premium customer service and a fully redundant, proprietary Stateless Refers to software that does not keep track of configuration settings, transaction information or any other data for the next session. When a program "does not maintain state" (is stateless) or when the infrastructure of a system prevents a program from maintaining state, it cannot take Architecture(SM) infrastructure. E-TRADE intends to expand its global positioning by launching branded web sites in the top 20 financial markets worldwide. E-TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E-TRADE Group Inc., are headquartered in Menlo Park Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif. About BUY.COM Founded in October 1996, BUY.COM, a leading Internet retailer and e-commerce portal site, offers consumers a range of computing and entertainment products, as well as an effective advertising medium for vendors. Its www.buy.com superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. serves as a portal to seven specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" that offer popular consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , including: BUYCOMP.COM, BUYSOFT.COM, BUYBOOKS.COM, BUYVIDEOS.COM, BUYMUSIC.COM, BUYGAMES.COM and BUYSURPLUS.COM. The company's objective is to become the leading e-commerce portal featuring the largest selection of product at guaranteed low prices; provide customers additional value through convenience, quality customer service and a commitment to excellence. More information on BUY.COM is available at the corporate website, www.buy.com. Note to Editors: Buy.Com, BuyComp.Com, BuySoft.Com, BuyBooks.Com, BuyVideos.Com, BuyMusic.Com, BuyGames.Com AND BuySurplus.Com are trademarks or service marks of Buy.Com Inc. All other trademarks and registered marks to their respective owners. |
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