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BUY ME SOME PEANUTS AND GUMMY BEARS

 BUY ME SOME PEANUTS AND GUMMY BEARS
 PHILADELPHIA, April 1 /PRNewswire/ -- When Pirate fans sing "Take Me


Out to the Ballgame" during the home half of the seventh this year, the little kids in the crowd won't have to turn to their parents and say, "What's Cracker Jack?"
 That's because ARA Services, the company that runs the concessions at Three Rivers Stadium for the Pittsburgh Pirates, has the answer.
 ARA has put in a "Kidsessions Stand" at the stadium. The stand makes it easier on kids -- and parents -- by serving junior hot dogs, fruit juices, kid's cones, and specialty candies like gummy bears and worms. And, of course, Cracker Jack. Almost everything a Little Leaguer could ask for at the ballpark.
 The Kidsessions Stand is part of a major investment program by ARA that upgraded the concessions at Three Rivers for the 1992 season.
 Last year, Pirate fans put away 1 million hot dogs, almost 2 million sodas, 400,000 orders of nachos, and 150,000 pizzas. This year's new improvements will help fans get a wider variety of fresh foods more quickly. And the changes can be seen in every area of the ballpark.
 One major addition is the installation of a Bullpen Cafe on the second level behind home plate. It's very similar to the food court on the first level that was put in last year and was such a big hit with the fans. In addition to traditional lap food like hot dogs, peanuts and sodas, the new area has a Grille Works for hot beef and -- more chicken sandwiches, an Itza Pizza stand for carry-away pies, and a Gretel's Bake Shop for warm cookies and muffins.
 The Bullpen Cafe on the first level has all of that plus the Sausage House, which packed them in last year. And the new attraction on that level is a neighborhood deli. Fans can design mouth-stretching sandwiches from bread to seasoning, and load up on the potato salad and coleslaw.
 ARA is also bringing the improvements right to the fans in the stands. The reason? According to ARA General Manager Tim Lawlor, it's technology.
 "We invested in a lot of new equipment," Lawlor said. "Our vendors will be carrying heated carriers which will let us serve fresh, hot food in every section. We want to make it easier for the fans to have their choice."
 As part of the improvements, hot dogs will be vended in the stands for the first time in years. And fans throughout the stadium will be able to buy hot, fresh-dough pizzas from vendors without leaving their seats. This year, Pirate fans will see a wider selection than ever of delicious food going by them in the stands. Passed from one fan to another.
 Some things in a ballpark never change.
 ARA Services manages the food service and retail merchandising for many of the nation's most popular stadiums, arenas, racetracks, national parks and ski resorts. ARA Services is a privately held company, based in Philadelphia, with nearly $5 billion in sales.
 -0- 4/1/92
 /CONTACT: Terry Fallon of ARA Services, 215-238-3311/ CO: ARA Services ST: Pennsylvania IN: SU:


CC-MK -- PH014 -- 3871 04/01/92 12:43 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 1, 1992
Words:534
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