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BUSINESS life: Barbara's success is sweet.


Byline: COLIN LEWIS

YOUNGSTERS with an allergy to milk will be able to enjoy their chocolate Easter bunnies after all, thanks to a new specialist firm run by Warwickshire businesswoman Barbara Burgess.

She started her own company, D & D Chocolates, in the Centenary Business Centre, Nuneaton, after being made redundant from Ladybird Books in Loughborough.

She soon discovered a niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 producing alternative confectionery for people who cannot eat dairy chocolate.

Barbara has first-hand experience of milk allergies because her son suffers from the condition.

"I was told he'd grow out of it. He's now 21, and hasn't," she said.

"From the start I was certain I was on to a winner and the response we get from desperate mothers whose children can't normally enjoy Easter eggs and Father Christmas shapes is amazing. The relief is evident in their voices."

"I realised I could fill a gap in the market and went for it. That belief in the product has stayed with me," she said.

The secret of her success is the horn-like pod of the Mediterranean carob carob (kăr`əb), leguminous evergreen tree (Ceratonia siliqua) of the family Leguminosae (pulse family), native to Mediterranean regions but cultivated in other warm climates, including Florida and California.  plant which is the main ingredient in a range of bars and hand-finished moulded novelties.

When washed, dried, roasted and milled, carob resembles cocoa powder Noun 1. cocoa powder - the powdery remains of chocolate liquor after cocoa butter is removed; used in baking and in low fat and low calorie recipes and as a flavoring for ice cream
chocolate - a food made from roasted ground cacao beans
. Because it contains no caffeine or stimulants, it can benefit people who suffer from migraine attacks, or are diabetic or hyperactive hy·per·ac·tive
adj.
1. Highly or excessively active, as a gland.

2. Having behavior characterized by constant overactivity.

3. Afflicted with attention deficit disorder.
. Some even believe it may have benefits for autistic autistic /au·tis·tic/ (aw-tis´tik) characterized by or pertaining to autism.  children.

Barbara's company is already featured in the BBC's Good Food Guide and has customers such as Waitrose, and children's hospitals. This year, the company expects to produce about 5,000 Easter eggs.

CAPTION(S):

CHOCS (language) CHOCS - A generalisation of CCS.

["A Calculus of Higher-Order Communicating Systems", B. Thomsen, 16th POPL pp. 143-154, 1989].
 AWAY: Barbara Burgess (left) and assistant Katie Cross with their Easter bunnies
COPYRIGHT 2002 Coventry Newpapers
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Date:Mar 5, 2002
Words:281
Previous Article:BUSINESS life: Chance to grab a share of pounds 100bn.
Next Article:BUSINESS life: SHAREWATCH; REGIONAL INTEREST.



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