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BUSINESS OWNERS GET ATTENTION.


Byline: Brent Hopkins Staff Writer

VAN NUYS - When catering to 1,000 potential customers, Gene Green knows it pays to stand out.

As he strolled the aisles of the annual Valley Business Expo 2001 on Thursday pitching his entertainment firm It's Showtime show·time or show time  
n.
1. The time at which an entertainment, such as the showing of a movie, is scheduled to start.

2. Slang The time at which an activity is to begin.

Noun 1.
 Folks, the North Hollywood party planner - in his Spider-man costume and waving an American flag - was upfront about his attempt to win over future clients.

``I thought this would grab attention,'' Green said, extending a webbed arm. ``And since that's what I do, it's a great way to generate business.''

Generating business - that's what was on the mind of the 36 organizations who set up shop in the Airtel Plaza Hotel The Plaza Hotel in New York City is a landmark 19-story luxury hotel with a height of 250 feet (76 m) and length of 400 feet that (122 m) occupies the west side of Grand Army Plaza, from which it derives its name, and extends along Central Park South in Manhattan.  as they showcased themselves for other organizations.

The evening event, sponsored by the Mid Valley Chamber of Commerce, the Daily News and other area entities, drew 1,000 participants and showed off the services and wares We love "wares" in this industry as noted below. See also warez.

abandonware adware annoyware badware beltware betaware bloatware boardware brochureware bridgeware censorware cloudware courseware crapware crimeware crippleware crossware crudware demoware donateware dribbleware
 of local firms, both large and small.

Anheuser-Busch, with operations in Van Nuys and Sylmar, offered free cups of nonalcoholic non·al·co·hol·ic
adj.
A beverage usually containing less than 0.5 percent alcohol by volume.
 O'Doul's and handed out alcohol awareness leaflets. Brunswick Matador matador

In bullfighting, the principal performer, who works the capes and attempts to dispatch the bull with a sword thrust between the shoulder blades. Most of the techniques used by modern matadors were established in the 1910s by Juan Belmonte (b. 1894–d.
 Bowl offered its lanes for corporate parties. And the Valley Economic Development Center publicized pub·li·cize  
tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es
To give publicity to.

Adj. 1. publicized - made known; especially made widely known
publicised
 its small-business assistance programs.

``It's all about the networking,'' said VEDC's marketing manager Christopher McElroy. ``We don't have a million-dollar marketing budget, so we have to get out and meet people.''

With the bustling bus·tle 1  
intr. & tr.v. bus·tled, bus·tling, bus·tles
To move or cause to move energetically and busily.

n.
Excited and often noisy activity; a stir.
 atmosphere, and the aroma of Buca di Beppo's complimentary Italian food in the air, some found the evening to be entertaining as well as productive.

``You know, this is kind of fun,'' said Tory Avram, a Woodland Hills photographer displaying her portraits. ``Everyone who comes in is just really nice.''

CAPTION(S):

photo

Photo: (color) Zania Sotello, left, of United Independent Taxi listens to Spider-man, aka Gene Green, pitch his party plan business.

John Lazar/Staff Photographer
COPYRIGHT 2001 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:May 18, 2001
Words:303
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