BUSINESS IMPROVEMENT DISTRICTS.

Ranked by 2000 budget

EXECUTIVE SUMMARY

No matter how high the taxes, a city government cannot be all things to all people. But business improvement districts were formed to try and fill in some of those gaps.

BIDs have been set up in cities nationwide to provide services that public works, police and marketing departments cannot provide. They can assess constituents in one of two ways.

The first type of BID is funded through fees levied on property owners, who pay an additional sum as part of their tax bill. The amount of the fee is based on the amount of street frontage each property owner has within BID boundaries. The assessment is collected by the county assessor's office and delivered to the BID.

The other type of BID is funded through fees levied on merchants, with the amount based on business license fees collected by the city.

The BIDs in the Business Journal's list are ranked according to budget.

The Downtown Center BID remains the largest in the region, while the Historic Core BID -- which covers the historic district of downtown bounded by Broadway and Spring, Fourth and Ninth streets -- jumped from No. 7 to No. 5, with a more than $100,000 increase in budget. The increased dollars were acquired through a grant from the city's Community Redevelopment Agency.

THE PACESETTER

DOWNTOWN CENTER BID

THE Downtown BID tops the Business Journal's annual list of business improvement districts for the second year in a row.

The 65-block district -- home to the L.A. Convention Center and Staples Center -- was established in 1997 and had a 2000 budget of $4.5 million, up from $4.1 million the previous year.

The budget increase was due in large part to the added security needed when Staples Center hosted the 2000 Democratic National Convention last summer. The convention drew upwards of 3,000 protesters in its largest demonstration, located in Pershing Square, the heart of the district.

The national convention required additional safety services, provided in conjunction with the Los Angeles Police Department, to reduce potential damages to the district's property and business owners, said Carl Clauson, chief financial officer of the BID. The efforts worked -- no substantial property damage occurred -- although many businesses shut down during the week of the convention.

Part of the district's increased budget went to a new program created in cooperation with California Hospital Medical Center to provide social and medical services to the homeless in the district. The program, started in May 2000, includes a training program for "ambassadors" who provide assistance to the homeless.

The district is also continuing its After 5's Alive program, which encourages workers to stay downtown after 5 p.m. to enjoy free concerts during the summer months.

Rank  BID Name (Ranking in 2000)                  Annual
      * street                                    Budget [1]
      * city                                    (thousands)
  1   Downtown Center BID (1)                     $ 4,500 [5]
      606 S. Olive St., Suite 1000
      Los Angeles 90014
  2   Fashion District (2)                          2,900
      110 E. 9th St., Suite C625
      Los Angeles 90079
  3   Hollywood Entertainment District (3) [6]      2,130
      6425 Hollywood Blvd., Suite 401
      Los Angeles 90028
  4   Westwood Village BID (4)                      1,200
      1081 Westwood Blvd., Suite 218
      Los Angeles 90024
  5   Downtown Long Beach Property & BID (5)        1,075
      One World Trade Center, Suite 300
      Long Beach 90831
  6   L.A. Downtown Industrial District (6)         1,070
      744 S. San Pedro St.
      Los Angeles 90014
  7   Old Pasadena Management District              1,100
      101 E. Green St., Suite 2
      Pasadena 91105
  8   Historic Core (7)                             1,100
      522 S. Main St.
      Los Angeles 90013
  9   Hollywood Media District (8)                  1,000
      1304 N. Highland Ave.
      Los Angeles 90028
 10   Third St. Promenade (22) [7]                    800
      1351 3rd St. Promenade, Suite 301
      Santa Monica 90401
 11   Century Corridor - Gateway to L.A. Inc.         690
      (21)
      6151 Century Blvd., Suite 121
      Los Angeles 90045
 12   Wilshire Center BID (9)                         600
      3600 Wilshire Blvd., Suite 1032
      Los Angeles 90010
 13   Figueroa Corridor Partnership (11)              521
      3982 S. Figueroa St., Suite 207
      Los Angeles 90037
 14   Downtown Long Beach (12) [8]                    500
      One World Trade Center, Suite 300
      Long Beach 90831
 15   Huntington Park Dntn. Improvement Dist.         380
      (13)
      6550 Miles Ave.
      Huntington Park 90255
Rank    Profile         Term       No. of
        * year        * length     Members [2]
      established  * renewal date
        * type
  1      1997         5 years        242
       Property         2003
  2      1996         5 years        550
       Property         2003
  3      1996      Ph. 1 - 5 yrs.    210
         1998      Ph. 2 - 3 yrs.
       Property      Sept. 2001
  4      1995         3 years        200
       Property      Oct. 2002
  5      1999            5           350
       Property      Nov. 2003
  6      1998         5 years        603
       Property         2004
  7      2000         5 years        240
       Property         2005
  8      1999         5 years        150
       Property         2004
  9      2000         5 years        330
       Property         2005
 10      1984           WND          700
       Merchant/        WND
        Tenant
 11      1998         5 years        31
       Property         2005
 12      1995          1 year        350
       Business      Dec. 2000

 13      1997         5 years        109
       Property      Aug. 2002
 14      1973          1 year       1,300
        Tenant       Oct. 2001
 15      1995          1 year        580
       Merchant/     June 2001
        Tenant
Rank        Major Thoroughfares Covered         Total No.
                                                  City
                                                 Blocks [2]
  1     Fifth and Sixth streets to Figueroa,       65
           Grand, Olive, Hill, Broadway,
                   Spring streets
  2    10 Fwy to the south, San Pedro Street       82
      to the east, Main/Spring Streets to the
           west, 7th Street to the north
  3       Hollywood Blvd., Vine, Highland,         56
                      Cahuenga
  4       Wilshire Blvd. to LeConte Ave. &         34
            Gayley Ave. to Hilgard Ave.
  5        Ocean, Pine Avenues, Broadway,          72
                Alamitos, 7th Street
  6         4th St., 8th St., San Pedro,           36
                    Alameda St.
  7    Colorado Blvd., Fair Oaks, Union St.,       24
             Green St., Arroyo Parkway
  8      Broadway, Spring and Main streets         24
          (2 national historic districts -
      Broadway & Spring St. and 4th & 9th St.)
  9       Santa Monica Blvd. and Highland          40
         Ave., Santa Monica Blvd. and Vine
             St., Melrose and Highland
 10     Broadway to Wilshire, 2nd St. to 4th        9
          St. including 3rd St. Promenade
 11        Century Blvd. from La Cienega            7
                    to Sepulveda
 12   Wilshire Blvd., Wilton St. to Alvarado &     150
             Olympic Blvd. to Third St.
 13   Figueroa St., Flower St., Martin Luther      40
          King Jr. Blvd., Jefferson Ave.,
           Exposition Blvd., Adams Blvd.,
                  Washington Blvd.
 14     10th Street, Alamitos, 710 Fwy, Pine       160
          Ave., Broadway, Shoreline Drive
 15     Pacific Blvd. between Florence Ave.        20
                 and Randolph Ave.
Rank               Improvements/
                      Programs [4]
  1     repairs, beautification streetscapes
      programs; security maintenance, economic
       development and destination marketing
  2         24 hr. safety/clean-up team,
      graffiti removal, free trolley tours and
                map guides, Web site
  3   maintaining the Walk of Fame, security,
           marketing, graffiti abatement,
              steetscape improvements
  4     cleaning, graffiti abatement, porter
         services, police community service
          center, special events, parking,
          marketing, capital improvements
  5      maintenance, advocacy, marketing,
          security, economic and community
                    development
  6   security, maintenance, graffiti removal,
                 sidewalk cleaning
  7       maintenance, security, economic
       development, marketing, special events
  8      security, maintenance, management
                   and marketing
  9     clean and safe teams, Friday farmers
      market on Cole, gateway at Highland and
                    Santa Monica
 10     operations, maintenance, marketing,
                 security, parking
 11   Improved sidewalks, new street lighting,
         landscaping, signage, illuminated
                architectural pylons
 12       security, maintenance, marketing
 13    safety patrols, cleaning, newsletters,
        community events calendar, banners,
          streetscape/transit improvements
 14   marketing, special events, co-operative
         advertising, newsletter, advocacy,
                     promotions
 15       policing services, promotions of
       downtown, infrastructure improvements,
                      banners
Rank  Top Administrator
      * name
      * title
      * general phone number
  1   Carol E. Schatz
      president, ceo
      [phone]
  2   Kent Smith
      exec. director
      [phone]
  3   Kerry Morrison
      exec. director
      [phone]
  4   Robert Walsh
      exec. director
      [phone]
  5   Kraig Kojian
      exec. director
      [phone]
  6   Tracey Lovejoy
      exec. director
      [phone]
  7   Maggie Campbell
      president
      [phone]
  8   Kenneth Asian
      exec. director
      [phone]
  9   Mary Lou Dudas
      exec. director
      [phone]
 10   Kathleen Rawson
      exec. director
      [phone]
 11   Merry Norris
      exec. director
      [phone]
 12   Gary Russell
      exec. director
      [phone]
 13   Darryl Holter
      chair., board of directors
      [phone]
 14   Kraig Kojian
      exec. director
      [phone]
 15   Manuel Acosta
      business dev. specialist
      [phone]
16  Whittier Uptown Associations (17)         $360.7    1954
    7028 Greenleaf Ave., Suite J                      Merchant
    Whittier 90602
17  Studio City Improvement Association (14)   287      1999
    4024 Radford Ave., Edit. 2, Suite F               Property
    Studio City 91604
18  Reseda BID (19)                            242      1999
    7041 Reseda Blvd.                                 Merchant
    Reseda 91335
19  Canoga Park Improvement Assoc. (15)        230      1999
    21500 Wyandotte St., Suite 102 B                  Property
    Canoga Park 91303
20  The Village of Sherman Oaks (20)           213      1999
    14622 Ventura Blvd., Suite 404                    Property
    Sherman Oaks 91403
21  Toy District (24)                         158.5     1998
    744 S. San Pedro St.                              Property
    Los Angeles 90014
22  Bixby Knolls (23) [9]                      150      1989
    4313 Atlantic Ave.                                Merchant/
    Long Beach 90807                                   Tenant
23  South Lake Business Association            125      1988
    350 S. Lake Ave., Suite 276                       Merchant/
    Pasadena 91101                                     Tenant
24  Avenues of Art & Design [10]                85      1996
    8278 1/2 Santa Monica Blvd.                       Merchant
    West Hollywood 90046
25  Belmont Shore (25) [11]                     79      1983
    200 Nieto St., Suite 208                          Merchant/
    Long Beach 90803                                   Tenant
16   1 year    445     Greenleaf Ave. between Hadley and     20
    Jan. 2002           Penn; Philadelphia St. between
                             Painter and Pickering
17   5 years   200     Ventura Blvd. between Carpenter &     10
    May 2004           Rhodes Aves. & contiguous proper-
                     ties on Radford Ave. & Laurel Canyon
18   1 year    592    Reseda Blvd. & Saticoy St.; Reseda     19
    Dec. 2001          Blvd. & Sherman Way; Reseda Blvd.
                                   & Vanowen
19   5 years   275      Sherman Way from Topanga Canyon       5
      2004           Blvd. on the east side to Canoga Ave.
                               on the east side
20   5 years   117       Van Nuys Blvd., Ventura Blvd.        6
      2004
21   3 years   104        Third, Los Angeles, Fifth,          8
    Jan. 2002                  San Pedro streets
22   1 year    800  Atlantic Ave., Long Beach Blvd., north   20
    Oct. 2001             of 405 Fwy. & Del Amo Blvd.
23   1 year    675   S. Lake Avenue, from Colorado to just   11
    Dec. 2001       south of California, and one block east
                      to Mentor, one block west to Hudson
24   1 year    300       Beverly Blvd., Melrose Ave.,        WND
    July 2001             Robertson Ave. within West
                                   Hollywood
25   1 year    277         2nd St. between Bay Shore         15
    Oct. 2001                   and Livingston
16      streetscape, landscape, facades,      Paul Oebel
           crosswalks, redevelopment          exec. director
                                              [phone]
17     parking, streetscape, marketing &      Lorena Parker
       promotions, security, maintenance      administrator
                                              [phone]
18      cleaning, general trash pickup,       Steve Aufhauser
    marketing, working with LA Neighborhood   president
      initiative & Community Redevelopment    [phone]
                     Agency
19     landscape, maintenance, lighting,      Joseph M. Vogt
     marketing, security, sidewalk repairs,   president
          trash pickup, tree trimming         [phone]
20       marketing, parking, steelscape       Susan Levi
           improvements, maintenance          exec. director
                                              [phone]
21   security, maintenance, small marketing   Tracey Lovejoy
                  expenditure                 exec. director
                                              [phone]
22    marketing, streetscape improvement,     Mary Coburn
    design guidelines, demonstration median,  exec. director
         business recruitment/retention       [phone]
23  streetscape, annual events, newsletter,   Melissa Baiunco
         holiday brochure, co-operative       marketing manager
      advertising, insurance program, free    [phone]
                    parking
24      business and visitor attraction,      Valerie Brockbank
         marketing, identity and events       director
                                              [phone]
25    promotional events, beautification,     Debbie Estrada
                area maintenance              exec. director
                                              [phone]

WND -- Would Not Disclose

(1.)Gross Funds from all sources

(2.)For property-based BIDS, total number of property owners. For merchant/tenant-based BIDS, total number of businesses

(3.)Regardless of size

(4.)Partial list

(5.)Does not include interest reserve or last year carry over

(6.)Phases I & II

(7.)Bayside District Corp. - Third Street Promenade

(8.)Downtown Long Beach Parking & Business Improvement Area

(9.)Bixby Knolls Business Improvement Association

(10.)West Hollywood Chamber of Commerce

(11.)Belmont Shore Parking & Business Improvement Area

Note: The Information on this list was provided by representatives of the BIDs themselves. BIDs are ranked by their total annual budget and number of members, respectively. Greater Lincoln Heights may have qualified but failed to submit their survey. The survey was completed during the week of April 30, 2001.

To the best of our knowledge, this information is accurate as of press time, While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to the Research Department, Los Angeles Business Journal, 5700 Wilshire Blvd., Suite 170, Los Angeles 90036. (c)2001 Los Angeles Business Journal. This list may not be reprinted in whole or in part without prior written permission from the editor. Reprints are available from Publisher's Custom Reprints, [phone]

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