BUS-STOP ADS COMING DOWN AFTER PROTEST.Byline: Cecilia Chan Staff Writer What's in a word? Plenty if it's an eight-letter word used in an advertisement promoting a Web site at a couple of kiosks around the city. The ads for the company Bizrate.com- com- or col- or con- pref. Together; with; joint; jointly: commensalism. ``Don't get e-screwed. We know where the good Web sites are because consumers tell us'' - were to be replaced Wednesday or today at two bus stops in Simi Valley Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969. after some City Council members found them offensive. ``When I saw it it struck me as being a little bit out of the norm of what we would normally have,'' said Councilwoman Barbra Williamson, who viewed an ad near City Hall after receiving a complaint from a resident. ``Yes, I was somewhat offended of·fend v. of·fend·ed, of·fend·ing, of·fends v.tr. 1. To cause displeasure, anger, resentment, or wounded feelings in. 2. .'' Williamson said the city has a deal with Eller Media of Orange that allows the company to sell ad space on bus shelters bus shelter bus n → abribus m bus shelter n → Wartehäuschen nt bus shelter n → pensilina ( and kiosks that the firm puts in on city land. ``They pay the city X amount of dollars for allowing the kiosks to be there, but the city has the ultimate control as to what goes in the bus stops as far as advertisement is concerned,'' Williamson said. ``They have editorial rights, but we don't want vulgar stuff up there.'' Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Seidel sei·del n. A beer mug. [German, from Middle High German s  del, from Latin situla, bucket.]Noun 1. , president of the transit shelter division for Eller Media, said new ads promoting the client should replace the other ones by today. ``I think we have 400 posters up and zero complaints'' until now, said Seidel, whose company operates in five counties. ``What might be offensive to you and I might not be offensive to someone else. It's a judgment call.'' City Community Services Director Diane Jones said the agreement with Eller Media prohibits ads that promote cigarettes, alcohol or profanity Irreverence towards sacred things; particularly, an irreverent or blasphemous use of the name of God. Vulgar, irreverent, or coarse language. The use of certain profane or obscene language on the radio or television is a federal offense, but in other situations, profanity . Jones added the city recently renewed its contract with Eller Media for another five years. ``We have a very good relation with Eller Media and so we placed a request to see if they can modify those signs,'' Jones said. ``Obviously there are free speech issues involved here.'' Both the city and Eller agree that the contract allows the city to have the company take down ads found to be objectionable. Marina Marina “a piece of virtue.” [Br. Lit.: Pericles] See : Virtuousness Del Rey-based Bizrate.com, which provides ratings on 2,700 online merchants based on customer feedback, launched its nationwide campaign in early October, said Tran Vu, Bizrate.com spokeswoman. ``Our intent was not to offend anyone,'' she said. ``Our campaign is to educate consumers about shopping online.'' She said the company's rating is considered one of the best on the Internet and is used by Consumer Reports. ``To me it's not that big of an issue,'' said Councilman Steve Sojka, who applauded Eller Media for acting so quickly. ``I certainly would like to see something else.'' CAPTION(S): Photo PHOTO This advertisement for an Internet company, seen at a bus stop along Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Avenue in Simi Valley, is to be removed by today. Gene Blevins/Special to the Daily News |
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