BURST! Media Signs Numerous Fortune 1000 Clients; Demonstrates Value of Specialty-Content Web Sites as Online Advertising Marketplace Consolidates.Business/Technology Editors BURLINGTON, Mass.--(BUSINESS WIRE)--Sept. 17, 2001 BURST! Media, the leading Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. network representing specialty-content web publishers, today announced the addition of numerous new Fortune 1000 companies advertising on the BURST! network. These advertisers are attracted to the incremental value found in reaching audiences who visit specialty-content web sites. Entering its seventh year, the BURST! Media network continues to provide stability and value to both web publishers and advertisers within a consolidating online ad marketplace. Some of the new clients to advertise on the BURST! network include AT&T Wireless, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Ford Motor Company, Gateway, The Glenlivet (Seagram's), Hewlett-Packard, Intel, WorldCom, Microsoft, Orbitz, Sony, Southwestern Bell
Southwestern Bell Telephone, L.P. and Verizon. These advertisers seek the well-defined, single-topic web sites that attract the passionate audiences who are most valuable to advertisers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jarvis Coffin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BURST!, "The list of companies recently signed to the BURST! network reads like a Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame of experience in advertising. These savvy marketers recognize that success online results when advertisers use the Internet the way people use the Internet. It is on specialty-content web sites - where people are actively participating in the site's content and sense of community - that advertisers will reach people who are most receptive to their messages." Advertisers on the BURST! network enjoy the ability to target their messages in a number of different ways: Relying on any of our more than 2,700 web sites in 477 content categories, using our proprietary demographic survey data, or by geographic area through our Geo-Targeting capability. Whether an ad campaign is precision-targeted on a site-by-site basis or it runs across our entire network of 2,700+ web sites, advertisers benefit from reaching passionate audiences with the right message at the right time. Coffin added, "As the online ad media business continues to consolidate, BURST! Media is committed to delivering the value, and level of service, web publishers and advertisers expect...and deserve." About BURST! Media BURST! Media, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is the only online Internet advertising network dedicated exclusively to supporting the vital interests of specialty-content web publishers. Through the use of customized advertising solutions and effective ad-management technology, BURST! helps delivers more than 1.5 billion monthly advertising impressions, across 477 content categories, for its more than 2,700 web publishers. Founded in 1995, BURST! was named a finalist for the 2001 Deloitte & Touche New England Technology Fast 50 program. BURST! now reaches one out of every five people on the Internet, according to MediaMetrix, and continues to be the only online ad network that is system certified by BPA BPA British Paediatric Association. International. BURST! is headquartered in Burlington, Massachusetts, and maintains offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and San Francisco. For more information, visit the web site at http://www.burstmedia.com or call 781-272-5544. |
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