BURNOUT, SHAREHOLDERS LED TO OUSTER AT APPLE.Byline: John Markoff
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Late one afternoon last fall, the chief executive of Apple Computer Inc. stood dejectedly de·ject·ed adj. Being in low spirits; depressed. See Synonyms at depressed. de·ject ed·ly adv. in the office of a longtime friend at 3000 Sand Hill Road, a venture-capital enclave in the Silicon Valley's nerve center, and complained that at age 52 he was a burned-out man. Beset with a heart condition and supporting a wife ill with cancer, Michael H. Spindler said he was fed up. He had taken the reins of Apple after the company ousted former chairman and chief John Sculley John Sculley (born April 6 1939) was president of PepsiCo during the 1970s and early 1980s, until he became CEO of Apple on April 8 1983, a position he held until leaving in 1993. Sculley is currently a partner in Sculley Brothers, a private investment firm formed in 1995. in 1993. First as an Apple sales executive in Europe, then as chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and now as the man whose job it was to salvage a company that symbolized American high-tech, the German executive had been worn down by 18-hour days that had earned him the nickname "Diesel." "I want to get out of the rat race," Spindler told his friend. "I'm going to do it." But for whatever reasons, Spindler could not bring himself to walk away. So it wasn't until late Tuesday night, during a secret Apple board meeting at the St. Regis Hotel in Manhattan, that a close friend, A.C. "Mike" Markkula, the computer maker's 54-year-old chairman, in effect, made the decision for him. With Markkula's blessing, the board dismissed Spindler. Spindler has declined to comment, but people who have been briefed about the meeting say Spindler angrily argued that he should be given more time. But the board had already agreed that he would be replaced by Gilbert F. Amelio, an Apple director who would leave his job as chief executive of the National Semiconductor Corp. Significantly, the formal decision Friday to dismiss Spindler came only 10 days after Markkula had publicly defended his friend at a raucous Apple shareholders meeting Jan. 23 in Cupertino, Calif., where the company's management vowed that Apple Computer would stay the course. The groundwork for Spindler's departure, in fact, was being laid almost immediately after the shareholders meeting. Although the company had distributed to shareholders a statement insisting that "Apple is not for sale," the board that afternoon met to consider a merger offer from Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. - a proposed stock swap A stock swap also known as a share swap or equity swap is a business takeover in which the acquiring company uses its own stock to pay for the acquired company. that valued Apple shares at $23 each, well below their price in the stock market. The next morning, Spindler, Markkula and the other board members took off for a secret, 36-hour retreat in Las Cruces Las Cruces (läs kr `sĭs), city (1990 pop. 62,126), seat of Dona Ana co., SW N.Mex., on the Rio Grande, in a farm area irrigated by the Elephant Butte system; founded 1848, inc. 1907. , N.M. It was on the flight to Las Cruces that the potential legal problems from accepting a low-ball deal with Sun began to sink in with the board members. It was also during the meetings at the Las Cruces Hilton that, for the first time, the board weighed scenarios involving an Apple Computer without Spindler. Many of the directors had apparently been stunned stun tr.v. stunned, stun·ning, stuns 1. To daze or render senseless, by or as if by a blow. 2. To overwhelm or daze with a loud noise. 3. by the vocal opposition to Spindler that had exploded at the previous day's shareholder meeting. Yet, even after reaching the decision 10 days later to remove Spindler, the inability to take decisive action appeared to plague Apple. Friday, following reports in that morning's newspapers that Spindler was out and Amelio in, Apple remained mum throughout the business day. The company's shares changed hands in Nasdaq trading while investors remained in the dark about who was actually running Apple - although the widespread assumption that it was not Spindler helped send the stock up 87.5 cents a share, to close at $29.25. It was not until nearly 9 p.m., long after the stock market had closed, that Apple announced the management change. Delayed action Noun 1. delayed action - a mechanism that automatically delays the release of a camera shutter for a fixed period of time so that the photographer can appear in the picture has long been part of Apple's problems. Because the company depends on its own hardware and software specifications, rather than adhering to the Microsoft software and Intel hardware standards followed by the rest of the PC industry, Apple tends to have much higher research-and-development and marketing costs than its competitors. For years, Apple's almost fanatical customers were willing to pay premium prices for the company's sophisticatedly simple, easy-to-use machines. More recently, though, as Microsoft-Intel computers have become easier to use, and as Apple has attempted to expand its market share by introducing less-expensive machines, the PC price wars have eroded the company's profitability. Spindler, who had a deserved reputation at Apple as a brilliant operations-oriented executive, continued to contend that Apple's precarious situation was only an interim problem. As he told a reporter last October before the full magnitude of Apple's crisis was apparent, "Give us one strong quarter, and all this will go away." By October, Apple chief financial officer Joseph Graziano, alarmed by the company's seemingly rudderless course and the rate at which talented engineers and software designers were jumping ship, attempted a coup by going directly to the board with a demand that Spindler be removed. But the board stuck by Spindler. These last few weeks, however, his boardroom support rapidly evaporated. Amelio has not been available since his new post was announced. But Spindler's friend and confidant, Regis McKenna This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , a Silicon Valley publicist pub·li·cist n. One who publicizes, especially a press or publicity agent. publicist Noun a person, such as a press agent or journalist, who publicizes something publicist and venture capitalist Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. , said Friday that Amelio believes he can right what is wrong with Apple and is in no hurry to merge the company out of existence. As for Spindler's forced separation from the company to which he gave his heart and soul, McKenna said it may have been all for the best. "This saved Michael's life," he said. |
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