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BURGER KING(R) To Enter Indonesian Market.


First Restaurant Scheduled to Open in Jakarta by June

MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
 -- Burger King Holdings Inc. (NYSE NYSE

See: New York Stock Exchange
:BKC BKC Burger King Corporation
BKC Bible Knowledge Commentary
BKC Burgess Kershaw Consultants
BKC Bethany Korean Church
BKC Backup Catalog
BKC BatchKennisCentrum (Dutch: Batch Knowledge Centre)
BKC Backup Copy
) announced today that its subsidiary, BK AsiaPac Pte Ltd., awarded development rights for Indonesia to PT Sari Burger Indonesia, principally owned by PT Mitra Adiperkasa Tbk (MAP). The first BURGER KING([R]) restaurant in Indonesia is scheduled to open in Jakarta by June.

"The BURGER KING([R]) brand currently enjoys a strong consumer following throughout the Asia Pacific region, and we are pleased to announce this expansion. We look forward to the brand's successful entry into Indonesia," said Peter Tan, president, Burger King Asia Pacific.

"MAP represents an ideal partner for us as they are Indonesia's largest and most successful retailers of international brands, with a significant food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  focus," said Tan. "With their strong marketing and operational background, we believe MAP is well suited to successfully grow the BURGER KING[R] brand in Indonesia."

"We are excited by this opportunity to bring Burger King to Indonesia," Ratih Gianda, group head of Investor Relations for MAP. "We know our customers well and are confident that they will truly enjoy the taste of a flame-grilled WHOPPER Whopper - WarGames ([R]) sandwich and other BURGER KING[R] menu offerings."

About Burger King Corporation

The BURGER KING([R]) system operates more than 11,100 restaurants in all 50 U.S. states and in 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING([R]) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.bk.com

About PT Mitra Adiperkasa Tbk (MAP)

Currently, MAP operates more than 500 stores with a total selling space of more than 250,000 square meters in 22 territories of Indonesia. It is a vendor of footwear, apparel, accessories, equipment, edibles and even books.

The company has carved a niche for itself in the nation through its exclusive department stores and branded concepts. Aside from an exclusive tie-up with the SOGO, its fashion and sports arms include Swatch, Tumi, Massimo Dutti, Zara, Marks & Spencer, Topman Top´man

n. 1. See Topsman, 2.
2. (Naut.) A man stationed in the top.
, Topshop, Miss Selfridge, Planet Sports, The Athlete's Foot, Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 and Nine West, among others. It is also the exclusive license holder of Starbucks Coffee.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2007
Words:383
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