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BURGER KING(R) Restaurants Serve Up Comfort Food with New Homestyle Melts.


MIAMI Miami, cities, United States
Miami (mīăm`ē, –ə).

1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896.
 -- Burger King Corp. (NYSE NYSE

See: New York Stock Exchange
:BKC BKC Burger King Corporation
BKC Bible Knowledge Commentary
BKC Burgess Kershaw Consultants
BKC Bethany Korean Church
BKC Backup Catalog
BKC BatchKennisCentrum (Dutch: Batch Knowledge Centre)
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) announced today that BURGER KING[R] restaurants are tempting guests with Homestyle Melts, delicious melted sandwiches just like mom used to make. Homestyle Melts debut today and will be available for a limited time only.

For breakfast, restaurant guests can enjoy the Honey Butter Homestyle Melt, featuring sausage sausage, food consisting of finely chopped meat mixed with seasonings and, often, other ingredients, all encased in a thin membrane. Although sausages were made by the ancient Greeks and Romans, they were usually plain and unspiced; in the Middle Ages people began to , egg, honey butter sauce and melted American cheese all between two pieces of buttery flavored sourdough bread. For lunch and dinner the Bacon Double Homestyle Melt boasts four half-slices of crispy crisp·y  
adj. crisp·i·er, crisp·i·est
1. Firm but easily broken or crumbled; crisp.

2. Having small curls, waves, or ripples.
 bacon, three slices of melted Swiss cheese and two hamburger patties smothered smoth·er  
v. smoth·ered, smoth·er·ing, smoth·ers

v.tr.
1.
a. To suffocate (another).

b. To deprive (a fire) of the oxygen necessary for combustion.

2.
 in a creamy cream·y  
adj. cream·i·er, cream·i·est
Rich in or resembling cream.



creami·ly adv.
 garlic cheese sauce all between buttery flavored sourdough bread.

"Homestyle Melts are comfort foods BURGER KING[R] style, with great, robust flavors and textures people associate with home," said John Schafulberger, senior vice president of global product marketing for Burger King Corp. "Guests will come back for seconds just as if Mom is in the kitchen doing the cooking herself. They're that good."

The Honey Butter Homestyle Melt is available for a suggested retail price of $2.39 and the Bacon Double Homestyle Melt is available for a suggested retail price of $2.79.

Marketing Homestyle Melts

A series of broadcast ads support the introduction of new Homestyle Melts and includes three vignettes that feature four moms who are angry at the King for encroaching on their turf by offering melted sandwiches served on soft buttery bread. The moms try to defend their territory, but the King and his new Homestyle Melts are ultimately victorious.

About Burger King Corporation

The BURGER KING[R] system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING[R] restaurants are owned and operated by independent franchisees, many of them family-0wned operations that have been in business for decades. To learn more about Burger King Holdings, Inc., please visit the company's Web site at www.bk.com.
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 29, 2007
Words:327
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