BURGER KING(R) Restaurants' 'Experiment In Fun' Produces Dexter's Laboratory(TM) Kids Meal Program.MIAMI Miami, cities, United StatesMiami (mīăm`ē, –ə). 1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896. , Aug. 28 /PRNewswire/ -- Polish the test tubes and put on the lab coat. Dexter -- the precocious kid from the hit Cartoon Network For Cartoon Network outside of the United States, see . Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming. (TM) series Dexter's Laboratory(TM) who is constantly creating high-tech gadgets and making science cool for kids everywhere -- is coming to BURGER KING(R) restaurants nationwide. The little scientist, and his sister Dee Dee, will take the form of eight fun, science-inspired kids meal toys accompanied by exclusive Cartoon Orbit Cartoon Orbit was an online gaming network created by Turner On-Line to promote its shows and partners. The original site was registered in May 2000, with the beta ending September 2000. Cartoon Orbit closed down on October 16, 2006. (TM) codes in BURGER KING(R) kids meals from September 1 to September 28, 2003, while supplies last.
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"The world of Dexter's Laboratory(TM) is one of cool science and personal imagination -- an interest and a quality reflected in our creative Dexter's Gadgetorium premiums," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation. "This promotion is an excellent fit with the needs of our young, imaginative guests and their families." "Burger King Corporation has consistently brought media properties to its Kids Club that tap into kids' creativity and imagination. At Cartoon Network, we are pleased to bring the science fun and gadget excitement of Dexter's Laboratory(TM) to kids at BURGER KING(R) restaurants across the country," said Phyllis Ehrlich, senior vice president of promotions marketing, Cartoon Network Sales and Marketing. Dexter's Gadgetorium Eight different toys inspired by the science-filled fantasy world of Dexter's inventions will enable kids to create their own Gadgetorium much like Dexter's lab. In five Dexter-themed toys, kids can take a look inside Dexter's active brain, levitate lev·i·tate intr. & tr.v. lev·i·tat·ed, lev·i·tat·ing, lev·i·tates To rise or cause to rise into the air and float in apparent defiance of gravity. Dexter in an anti-gravity chamber, help Dexter create a liquid fusion vortex and repair Dexter's robot. Dee Dee, Dexter's older sister, also gets into the act, and kids can watch as she narrowly avoids driving over the edge, becomes hypnotized by Dexter's lab equipment and performs a wacky x-ray scan of her kids meal dinner. Cartoon Orbit Your Way Kids will be able to move their Dexter's Laboratory(TM) fun online with special Cartoon Network Cartoon Orbit codes only available in BURGER KING(R) kids meals. With the codes, kids can visit http://www.cartoonnetwork.com/ and download exclusive cToons(TM) that can be collected and traded in the Cartoon Orbit online community. Advertising Experimentation During the Dexter's Laboratory in-restaurant program, Cartoon Network will create an exciting on-air and online promotional overlay featuring four television commercials, two never-before-seen episodes of Dexter's Laboratory(TM) and four different online games -- one game will be released during each week of the promotion. Burger King Corporation will provide additional support through advertising developed with Campbell-Mithun, in- restaurant communications and an interactive promotion site at http://www.burgerking.com/. About Dexter's Laboratory(TM) Dexter's Laboratory(TM) debuted in 1996 and quickly became Cartoon Network's first original breakout hit. The show teaches kids that being smart is cool as it shows Dexter in his secret laboratory making techno-gadgets to solve problems large and small. Dexter is also featured in a bi-monthly DC comic book comic book Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums. as well on numerous toys, apparel, games, CDs, videos, DVDs and software titles. About Cartoon Network Cartoon Network, currently seen in 83 million U.S. homes and 145 countries around the world, is Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network showcases unique original ventures such as Codename: Kids Next Door(TM), The Powerpuff Girls(TM), Dexter's Laboratory(TM), Samurai Jack(TM), Courage the Cowardly Dog Courage the Cowardly Dog is an award-winning American animated television series, created by John R. Dilworth, who directed each episode, about a dog named Courage and his owners Muriel Bagge, a kindly old Scottish woman, and Eustace Bagge, a grumpy old farmer, living (TM), Ed, Edd n Eddy(TM) and other Cartoon Cartoons Cartoon Cartoons was a collective name for Cartoon Network original series. These cartoons were originally produced by Hanna-Barbera and Cartoon Network Studios, but over the years, studios like a.k.a. (TM). Cartoon Network also features Adult Swim(TM), a late night block of animation for grownups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://www.cartoonnetwork.com/ (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: Cartoon Network). CARTOON NETWORK, the logo, Dexter's Laboratory, characters, names and all related indicia Signs; indications. Circumstances that point to the existence of a given fact as probable, but not certain. For example, indicia of partnership are any circumstances which would induce the belief that a given person was in reality, though not technically, a member of a given are trademarks of and (C) 2003 Cartoon Network. Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry. About Burger King Corporation BURGER KING(R) takes pride in serving our guests the best burgers and a variety of other great tasting, healthy foods that are cooked over an open fire. That's what we're all about. The BURGER KING system operates more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Corporation, the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2002, BURGER KING had system-wide sales of $11.3 billion. To learn more about BURGER KING, please visit the company's website at http://www.burgerking.com/. CONTACT: Jared Jones, Coltrin & Associates, +1-305-378-7277, or jared_jones@coltrin.com, for Burger King, or Joe Swaney, Cartoon Network, +1-404-885-0657, or joe.swaney@turner.com Web site: http://www.burgerking.com/ http://cartoonnetwork.com/ Company News On-Call: http://www.prnewswire.com/comp/124650.html |
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