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BURGER KING(R) Restaurants' 'Experiment In Fun' Produces Dexter's Laboratory(TM) Kids Meal Program.

MIAMI, Aug. 28 /PRNewswire/ -- Polish the test tubes and put on the lab coat. Dexter -- the precocious kid from the hit Cartoon Network(TM) series Dexter's Laboratory(TM) who is constantly creating high-tech gadgets and making science cool for kids everywhere -- is coming to BURGER KING(R) restaurants nationwide. The little scientist, and his sister Dee Dee, will take the form of eight fun, science-inspired kids meal toys accompanied by exclusive Cartoon Orbit(TM) codes in BURGER KING(R) kids meals from September 1 to September 28, 2003, while supplies last.
 (Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030828/FLTH019
 http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )


"The world of Dexter's Laboratory(TM) is one of cool science and personal imagination -- an interest and a quality reflected in our creative Dexter's Gadgetorium premiums," said Craig Braasch, vice president, global advertising and promotions, Burger King Corporation. "This promotion is an excellent fit with the needs of our young, imaginative guests and their families."

"Burger King Corporation has consistently brought media properties to its Kids Club that tap into kids' creativity and imagination. At Cartoon Network, we are pleased to bring the science fun and gadget excitement of Dexter's Laboratory(TM) to kids at BURGER KING(R) restaurants across the country," said Phyllis Ehrlich, senior vice president of promotions marketing, Cartoon Network Sales and Marketing.

Dexter's Gadgetorium

Eight different toys inspired by the science-filled fantasy world of Dexter's inventions will enable kids to create their own Gadgetorium much like Dexter's lab. In five Dexter-themed toys, kids can take a look inside Dexter's active brain, levitate Dexter in an anti-gravity chamber, help Dexter create a liquid fusion vortex and repair Dexter's robot. Dee Dee, Dexter's older sister, also gets into the act, and kids can watch as she narrowly avoids driving over the edge, becomes hypnotized by Dexter's lab equipment and performs a wacky x-ray scan of her kids meal dinner.

Cartoon Orbit Your Way

Kids will be able to move their Dexter's Laboratory(TM) fun online with special Cartoon Network Cartoon Orbit codes only available in BURGER KING(R) kids meals. With the codes, kids can visit http://www.cartoonnetwork.com/ and download exclusive cToons(TM) that can be collected and traded in the Cartoon Orbit online community.

Advertising Experimentation

During the Dexter's Laboratory in-restaurant program, Cartoon Network will create an exciting on-air and online promotional overlay featuring four television commercials, two never-before-seen episodes of Dexter's Laboratory(TM) and four different online games -- one game will be released during each week of the promotion. Burger King Corporation will provide additional support through advertising developed with Campbell-Mithun, in- restaurant communications and an interactive promotion site at http://www.burgerking.com/.

About Dexter's Laboratory(TM)

Dexter's Laboratory(TM) debuted in 1996 and quickly became Cartoon Network's first original breakout hit. The show teaches kids that being smart is cool as it shows Dexter in his secret laboratory making techno-gadgets to solve problems large and small. Dexter is also featured in a bi-monthly DC comic book as well on numerous toys, apparel, games, CDs, videos, DVDs and software titles.

About Cartoon Network

Cartoon Network, currently seen in 83 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network showcases unique original ventures such as Codename: Kids Next Door(TM), The Powerpuff Girls(TM), Dexter's Laboratory(TM), Samurai Jack(TM), Courage the Cowardly Dog(TM), Ed, Edd n Eddy(TM) and other Cartoon Cartoons(TM). Cartoon Network also features Adult Swim(TM), a late night block of animation for grownups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://www.cartoonnetwork.com/ (AOL Keyword: Cartoon Network). CARTOON NETWORK, the logo, Dexter's Laboratory, characters, names and all related indicia are trademarks of and (C) 2003 Cartoon Network.

Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.

About Burger King Corporation

BURGER KING(R) takes pride in serving our guests the best burgers and a variety of other great tasting, healthy foods that are cooked over an open fire. That's what we're all about.

The BURGER KING system operates more than 11,350 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Corporation, the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2002, BURGER KING had system-wide sales of $11.3 billion.

To learn more about BURGER KING, please visit the company's website at http://www.burgerking.com/.

CONTACT: Jared Jones, Coltrin & Associates, +1-305-378-7277, or jared_jones@coltrin.com, for Burger King, or Joe Swaney, Cartoon Network, +1-404-885-0657, or joe.swaney@turner.com

Web site: http://www.burgerking.com/ http://cartoonnetwork.com/

Company News On-Call: http://www.prnewswire.com/comp/124650.html
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Publication:PR Newswire
Geographic Code:1USA
Date:Aug 28, 2003
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