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BURBANK AIRPORT RELEASES PR FEES.


Byline: Lee Condon Daily News Staff Writer

Airport officials have spent more than $700,000 in the past year to pay professional fees and expenses to a company it hired to handle its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  in the battle over airport expansion.

The Burbank-Glendale-Pasadena Airport Authority disclosed it has paid Sitrick & Company $610,379 in professional fees and $91,677 for expenses such as advertising, mailing and printing since hiring them in March 1998.

The airport is engaged in a battle with the city of Burbank over expansion, which has entailed nine lawsuits and three failed mediation mediation, in law, type of intervention in which the disputing parties accept the offer of a third party to recommend a solution for their controversy. Mediation has long been a part of international law, frequently involving the use of an international commission,  attempts. The city has hired Winner & Associates to push its line that Burbank Airport should be expanded only if a curfew curfew [O.Fr.,=cover fire], originally a signal, such as the ringing of a bell, to damp the fire, extinguish all lights in the dwelling, and retire for the night. The custom originated as a precaution against fires and was common throughout Europe in the Middle Ages.  on night flights and a noise budget are imposed. Sitrick was hired to make it clear that the airport cannot grant a curfew or noise budget without federal approval and that the terminal needs to be moved for safety reasons.

Sitrick is run by Michael Sitrick, author of ``Spin,'' a book detailing the tricks of his trade.

``They bring in additional thinking to the problems we face in trying to communicate our story,'' said Victor Gill gill, in weights and measures
gill, in weights and measures: see English units of measurement.
, a spokesman for the airport. Sitrick was hired 2-1/2 years after Burbank hired Winner & Associates, he said.

In a statement Wednesday, airport officials said they were releasing the figures because the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 had inaccurately reported that the Sitrick fees are $1.2 million.

Burbank City Manager Robert ``Bud'' Ovrom noted that Burbank Airport also has a large in-house In-house

In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm.
 public relations staff. Gill said the airport's in-house public relations unit has an annual budget of $900,000.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Daily News (Los Angeles, CA)
Date:Apr 8, 1999
Words:272
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