BUILT to Exhibit at IFA Consumer Electronics Unlimited September 4-9, 2009 in Hall 12/Stand 101.

Press kit materials are available online at: www.virtualpressoffice.com/kit/BuiltNYIFA2009

NEW YORK -- BUILT expands its line of stylish and protective neoprene accessories for cameras and laptops, and debuts four new accessories at IFA including the Cargo Travel Organizer, Cargo Camera Bags, and Large Soft Shell Camera Case.

"BUILT products look as smart as they function, and provide a much needed option to buyers with a shared desire for great design," said John Roscoe Swartz, Co-CEO/Chief Design Officer. "Consumer electronics continues to be a very strong category for BUILT, and our expanded line of camera, laptop, and netbook accessories keeps you covered in style when you're on the go."

Form and function drive the design at BUILT, and the new Cargo Travel Organizer exemplifies that. Its four interior compartments, with contrasting colors on the inside, store chargers, adapters, and other vital electronic accessories in one easy to find place. It folds in half when zipped closed, and is small enough to toss into a suitcase or backpack.

Shutterbugs have a reason to rejoice with the debut of the Medium and Large Cargo Camera Bags. They'll love the cool designs, but these bags don't coast on good looks alone--they're big enough to hold a large range of SLR cameras and accessories. The two layers of neoprene provide extra protection to keep equipment safe, and the removable Velcro dividers allow for customization every time it's used.

The new Large Soft Shell Camera Case provides easy access--and extra protection--for long zoom cameras. It will last longer than the latest technology, and the elastic neoprene stretches to fit a variety of cameras. Includes an interior pocket and removable adjustable shoulder strap.

BUILT designs iconic neoprene totes that make everyday life more enjoyable. Whether you're eating, working, or playing--BUILT has you covered. For more information visit www.builtny.com.