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BUDGET RENT A CAR CELEBRATES 35TH BIRTHDAY WITH UNPRECEDENTED VALUE OFFERS; FREE CARS, $35 LUXURY RENTALS, 35-CENT UPGRADES AND MORE

 LISLE, Ill., Aug. 24 /PRNewswire/ -- Celebrating 35 years of value leadership in the car rental industry, Budget Rent a Car today announced a grand birthday promotion that offers customers unprecedented values such as $35 luxury rental, 35-cent upgrades, 35-cent rental days, $35-Off weekly car rentals -- and for the first time ever, free cars. Budget's 35th Birthday promotion is effective Sept. 6 through Dec. 15, 1993.
 "Budget was founded 35 years ago with a commitment to offer our customers the best possible value, a promise reflected in our name," said William N. Plamondon, president and CEO of Budget. "We're celebrating 35 years of quality and service in the car rental business by turning the tables on our customers and giving them the gifts. It's our way of thanking our customers for making Budget a continually expanding success since the first location opened in 1958."
 The centerpiece of Budget's 35th Birthday promotional campaign is a rental car giveaway. For the first time in the history of the car rental industry, Budget will make its entire rental fleet available for free for one full day later this year, with the exact date to be announced this fall. The free cars will be available with a reservation at participating Budget locations throughout the country.
 To celebrate 35 years of business, Budget is issuing an invitation to new customers to experience its quality service. Budget will offer 35,000 free rental days for use any time during the last two months of the promotion of frequent renters who are known to patronize Budget's competitors.
 As a special component of the program, 350 free cars have been reserved for non-profit organizations that enter and win Budget's "Value to the Community" Free Car Sweepstakes. "Budget wanted to give something special back to the non-profit organizations that give value to their local communities through their hard work and dedication," said Plamondon. "This is our way of saying thank you to the people and organizations committed to bringing value and service to our society." An ad will appear in USA Today on Sept. 14 to announce the contest rules and entry deadline.
 Throughout Budget's 35th Birthday promotion, customers will be eligible for a variety of special offers. From Sept. 6 - 30, minivans will be available at a special birthday rate of $35/day, and luxury cars will be available for $35 at the first day's rental. From Sept. 6 - Dec. 15, Budget is offering several birthday values including a 35-cent upgrade, $35-off discount for weekly rentals of intermediate-sized cars, and 35-cent rental days on intermediate-type cars.
 A fully-integrated marketing campaign will be launched the week of Aug. 30 to support Budget's 35th Birthday promotion. The multi-million dollar program that continues throughout the promotion includes print advertisements in consumer and trade publications, network and radio spots, a direct mail campaign and special outreach initiatives directed toward travel agents.
 Budget Rent a Car is the world's third largest car and truck rental system, with more than 3,200 locations, including nearly 825 airports, in over 110 countries and territories. Budget has nearly 1,050 locations in the United States, including over 300 U.S. airport locations.
 -0- 8/24/93
 /CONTACT: Janice Cain of Budget Rent a Car, 708-955-7059, or Denise Caiazzo of Ketchum Public Relations, 212-536-8738/


CO: Budget Rent a Car Corporation ST: Illinois IN: AUT SU:

TS-SH -- NY019 -- 5389 08/24/93 10:32 EDT
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Publication:PR Newswire
Date:Aug 24, 1993
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