BTopenworld Selects Engage AdManager 5.5 for In-house Ad Serving Solution.Business/Technology Editors ANDOVER, Mass.--(BUSINESS WIRE)--Dec. 19, 2001 Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software company, has signed an agreement with BTopenworld to implement Engage's AdManager 5.5 for BTopenworld's in-house ad serving solution. "As the UK's fastest growing ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. , BTopenworld decided it was time for an in-house deployment that could be integrated more closely with our portal operation, as well as enable us to leverage information and data from our other systems and scale well with our operations," said Jon Smith, delivery manager for advertising technology, BTopenworld. "Engage's AdManager was the best solution and the clear winner compared to other solutions we considered." BTopenworld, which is currently using Engage's AdBureau outsourced system, selected Engage's AdManager to address the company's growing need for an in-house system. After considering a number of in-house solutions, BTopenworld chose AdManager for its scalability, robust features and return on investment potential. Mehdi Salam, director of ad sales, BTopenworld added, "Moving to AdManager is a natural progression for us, giving us excellent value for our money while continuing to provide the very richest feature set for our ever growing list of major advertisers." "This agreement with BTopenworld not only underscores the continued success of Engage's AdBureau and AdManager products, but also demonstrates the key strengths of our technology--to adapt and grow with a company's needs," said Chris Hodges, managing director, Engage Europe. "We are extremely pleased to have this opportunity to continue to work with BTopenworld." About BTopenworld BTopenworld, British Telecom's mass-marketing Internet division, is one of the UK's leading Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. delivering broadband and narrowband services to more than 1.5 million business and consumer customers in the UK through www.btopenworld.com. The division offers a wide range of Internet access See how to access the Internet. packages and payment options to satisfy the changing needs of consumer and business customers. About Engage Engage (Nasdaq: ENGA) is a leading enterprise marketing software company and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq: CMGI). Engage's content management products are designed to enable companies to harness the power of multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. to create more loyal customers and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877-U ENGAGE or visit www.engage.com. Engage AdManager, provides Websites with access to a robust and flexible online ad management system. With its advanced technological underpinning un·der·pin·ning n. 1. Material or masonry used to support a structure, such as a wall. 2. A support or foundation. Often used in the plural. 3. Informal The human legs. Often used in the plural. and powerful feature set, Engage AdManager gives interactive publishers a comprehensive technology for creating, assigning, targeting, and delivering effective and measurable ad campaigns across numerous media channels. From Web sites and mobile phones, to iTV and cash point machines, to voice portals An interactive voice response (IVR) front end to a data retrieval system. This does not differ in core technology from traditional IVR; rather, the difference is in the application presented. Where old-style IVR was mostly a routing application (press 1 for sales, 2 for service, etc. and video streams, Engage AdManager is one of the industry's most versatile ad management systems. Engage, AdBureau and AdManager are trademarks of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and This press release may include forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. about us. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, over the next several years the content management market may not grow rapidly or grow at all. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2001 Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim dis·claim v. dis·claimed, dis·claim·ing, dis·claims v.tr. 1. To deny or renounce any claim to or connection with; disown. 2. To deny the validity of; repudiate. 3. any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes. |
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