BTUS Ends Year 2000 With Brighter Prospects as It Nears Completion of intraReach.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Feb. 6, 2001

Berten USA Holdings Inc. (OTCBB:BTUS), a public trading company involved in the development of valuation solutions, ended Year 2000 with definite plans to launch its people software solution product under its subsidiary digitalReach Corp.

Digitalreach International Inc., the intermediary company of Berten USA Holdings Inc., acquired digitalReach Corp. through majority stock ownership on Aug. 14, 2000.

BTUS Highlights for Year 2000

--  The Alpha version for the intraReach(TM) software solution was
    released in Oct. 17, 2000.

--  Revenue generating product milestones moved from November 2000 to
    May 2001. This is to allow further adjustments in the core
    technologies of digitalReach Corp.

--  Changes in the revenue milestones are also primarily due to the
    revised timelines for the Beta release and ultimately the
    commercial release of intraReach(TM). The Beta version will be
    released in two phases (Beta 1 and 2) between Jan. 31 and Feb. 15,
    2001. This will enable more accurate market sensitivity testing as
    agreed by the IT and Sales and Marketing team of digitalReach
    Corp. The final commercial version of intraReach(TM) is slated for
    April 2001.

Financial Details

The company fell short on its November and December 2000 revenues due to changes in the product milestones and further adjustments to the core technologies of digitalReach Corp. The minor adjustment in the milestones was to gear up for the actual product release through a Round 2 investment agreement with Digitalreach International Inc.

For the year ended Dec. 31, 2000, the company's assets increased to $1,181,250, while its liabilities amounted to only $29,376. The increase in assets is accountable to the overall digitalReach corporate site upgrade involving improvements to the office facilities, infrastructure improvements for software, hardware, other equipment, IT and telecom capital requirements which are related to the increase of management and staff count to over 50 by year end of 2000.

Product Milestones/Development

The major product development milestone for Year 2000 was the completion of the Alpha release for the intraReach(TM) software solution. The Alpha version was released in Oct. 17, 2000, and tested by six potential clients, mostly continuing prospects from the Prototype II test in August 2000. These potential clients represent opportunities in three market segments such as enterprise corporations, professional services organizations and recruiters.

Full development efforts are now centered on the Beta 1 release of intraReach(TM), the ultimate market acceptability test for digitalReach's product lines. The Beta release now 45% complete was previously scheduled for Jan. 1, 2001, and now moved to Jan. 31, 2001, due to technology changes and the introduction of additional functionality in Year 2000.

digitalReach's IT, as well as its Marketing and Sales team, has agreed to introduce an additional Beta release with a general release date of Feb. 15, 2001. This will lead to the commercial release of intraReach(TM) in April 2001.

intraReach(TM) is a database-driven solution for candidate selection and personnel management. It is the first and only application to precisely match employer's job requirements to the skill sets of candidate knowledge workers based upon statistical matching processes.

This high-precision product will enable Fortune 100 companies to quickly and accurately identify optimal candidates for a given position, reducing search costs and increasing retention of recruits.

extraReach(TM), another product line of digitalReach, is a portal delivery version of the people asset management software. The portal is a supportive strategy to intraReach(TM) rather than a fully fledged offering to support revenue streams for the intraReach(TM) product line.

Strategic Partnerships Based on Major Product Development

Specific prospective clients and strategic partners were identified from the Alpha product releases. Note that most of these Alpha test customers were also Prototype I and II participants and have expressed interest in going through the Beta testing.

--  PPG -- a manufacturer of glass, paint and chemicals based in
    Pittsburgh with 35,000 employees and 10,000 managers

--  Paragon Dynamics -- a professional services organization in the
    Denver area

--  NetGoddess -- an international recruiting organization for women
    executives that is interested in a product release timely with the
    corporate introduction of the NetGoddess.com portal

--  CFS -- involved in financial and IT recruiting of more than 50
    offices based in Boston

--  Coca-Cola -- a major industry by itself that is interested to
    bring digitalReach into its selection process once the final
    software solution is ready

--  ProSavvy -- a company that brings consulting firms and
    corporations with project requirements together

Marketing Strategy and Product Launch Preparation

digitalReach Corp. is also gearing up for the proprietary expansion of the Marketing and Sales team as it moves into the second investment amendment with Digitalreach International, the wholly owned subsidiary of Berten USA Holdings Inc.

The Round 2 and addendum to Berten USA Holdings Inc.'s stock investment in digitalReach Corp. through Digitalreach International are preparatory moves for aggressive sales and marketing efforts for the complete product line of digitalReach.

It involves the hiring and training of the sales and marketing team, identification of sales channels and vendors, strategic market plans involving competition analysis to be integrated with the corporate and product positioning presentations, brand analysis, advertising, e-marketing and the overall product launch game plan.

Disclaimer: This document contains forward-looking statements including some historical information, estimates and projections as defined in Section 27(a) of the Securities Act of 1933 and Section 21(E) of the Securities Exchange Act of 1934. Actual results could be materially different from those discussed in this announcement.