BTSLogic Unveils On-Line Collaboration and Mobile Content Sharing Solution; ''Matrix-YP'' Enables Mobile Viral Marketing for Search Engines and Yellow Pages.ROME -- BTSLogic, a division of LogicTree, unveiled Matrix-YP, its newest mobile innovation for the online Yellow Pages market wowing audiences at the EADP EADP European Association of Directory Publishers EADP Evening Adult Degree Program EADP Economic Analysis Development Plan EADP Emergency Access Demonstration Project 2006 European Conference on Managing Directories. In demonstrations at the EADP conference, BTSLogic provided an impressive display of how the Matrix-YP solution allows content publishers such as online Yellow Pages to push their content and brand across multiple mediums (phone, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , web) through viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. by users. The content is pushed in a multi-modal speech-data environment capable of meeting user's needs regardless of their type of device and mode of connection. The solution provides a crucial competitive advantage for Yellow Pages companies against new, internet-based competitors. "Matrix-YP allows Yellow Pages providers to keep their brand in front of the consumer even after they leave the web-site, and offers them valuable services that create loyalty and stickiness See sticky. ," said Masoud Loghmani, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of LogicTree. "Yellow Pages consumers will use Matrix-YP as a natural part of an online search to share the content with their friends. Advertisers will appreciate the measurability that Matrix-YP provides by tracking the customers from the web search to the time they walked through the door." The patented Matrix-YP solution incorporates both of the company's core platforms, the VoxLinx Gateway and BTS-Open Middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a . Matrix-YP uses the unique technology in the VoxLinx Gateway, the only truly multi-modal content delivery system on the market. It can also be extended to incorporate other solutions such as Speech Enabled Directory Assistance and enhanced directory content delivery and management. About BTSLogic BTSLogic, a division of LogicTree Corporation, provides total solutions in the area of Information Services See Information Systems. and Enhanced Directory Assistance systems for on-line information service providers and telecom carriers' world wide. Our solutions cover the entire value chain including data management, search engines, call center technology, web front-end and Speech Automation. www.BTSLogic.com |
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