BTM Institute Signs Book Agreement; Multi-Year Research Agenda Seeks to Unify Business and Technology Management.

STAMFORD, Conn. -- The Business Technology Management (BTM) Institute today announced an agreement to publish its first book, a major step in a research program to develop and document a unified approach to business technology management. Prentice Hall, a division of Pearson Education, will publish the book in late fall.

"Corporate Boards, CEOs and senior management teams have to recognize that to manage the business well is to manage technology well, and vice versa. Yet until now, the empirical knowledge base and standards required to do this have not existed," said Faisal Hoque, BTM Institute Chair and CEO of Enamics, Inc.

The BTM Institute, a nonprofit group of leading business school professors and industry practitioners, is dedicated to defining a fundamentally better way to capitalize on technology investments. The Institute was launched in 2003 and initiated its research based on Enamics' R&D efforts over the past five years. In 2004, the Institute published the definition of a management standard based on the core processes of business technology decision-making.

"Maturity models and other standards like Software Engineering Institute's Capability Maturity Model were instrumental in revolutionizing software development in the 1990s," said V. Sambamurthy, Co-Chair of the BTM Institute Academic Council and Eli Broad Professor of IT, Michigan State University. "But such standards have been non-existent in business technology management."

The Institute's new book will further describe the management standards and maturity model by outlining the management capabilities that drive four core functional areas of BTM: strategy and planning; managing technology investments; strategic enterprise architecture; and governance and organization.

"Our research goal is nothing less than to empirically demonstrate how processes, organizational structures, information and technology combine to drive success in any given situation," said Robert Zmud, Michael F. Price Chair in MIS, University of Oklahoma and Co-Chair of the BTM Institute Academic Council. "It's an unprecedented, multi-year research program that continues with this book, and the first time that so many academic, business and technology experts have come together to take the industry to the next level."

In 2005, the Institute will also conduct baseline research on actual use of BTM capabilities with managers at leading global companies and institutions in the US, Europe and Asia/Pacific. Following a large-scale study in 2006, the findings will be published as an in-depth database of best practices.

The book will be targeted to executive officers and managers involved in business direction and decision-making relating to business technology. These readers include CEOs, CIOs, CFOs and other senior managers with corporate strategy, line-of-business and technology responsibilities.

"The importance of this subject to corporate managers worldwide and the pre-eminence of the authors make this a book that Prentice Hall has to publish," said Jim Boyd, Executive Editor, Pearson Education. "We expect a strong market for the work when it appears in the fourth quarter."

In addition to Zmud, Sambamurthy and Hoque, other contributors will include: Ritu Agarwal, University of Maryland; Anandhi Bharadwaj, Emory University; Varun Grover, Clemson University; William Kettinger, University of South Carolina; Rajiv Kohli, University of Notre Dame; Dale Kutnick, Founder, META Group; Lars Mathiassen, Arun Rai and Richard J. Welke, Georgia State University; Tom Trainer, Senior Vice President and Global CIO, Pepsico; and Carl Wilson, Executive Vice President and CIO, Marriott International.

The book will also include interviews with global corporate executives from across the US, Europe and Asia, as well as noted academics including: Krishna Palepu and Warren McFarlan, Harvard University; Jack Rockart and Peter Weill, MIT; Michael Earl and Leslie Wilcocks, Oxford University; John Henderson and N. Venkatraman, Boston University; Ken Kraemer, University of California-Irvine; Jerry Luftman, Stevens Institute of Technology; Don Marchand, IMD; and Tom Davenport, Babson.

The BTM Institute is a nonprofit organization of industry and academic experts dedicated to providing companies with a fundamentally better way to manage technology's contribution to the corporate value chain. The institute offers accessible research, publications, books, multi-disciplinary events and workshops, and promotes professional standards, specialized knowledge and processes. For more information, please visit www.btminstitute.org.

Enamics is a business services company that provides knowledge, tools and expertise to structure business technology decision-making and ensure consistent value from technology investments. Enamics' management services are delivered via an online platform, the result of a dedicated R&D program that began in 1999. Headquartered in Stamford, CT, the company is a 2004 Deloitte Technology Fast 500 and Connecticut Fast 50 award winner. For more information, please visit www.enamics.com.