BT to Incorporate RealNames Internet Keywords Into Product Line; UK Telco Deploys Internet Keywords to Ease Web Navigation for Its Customers.SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif.--(BUSINESS WIRE)--Sept. 22, 1999-- RealNames RealNames was a company founded in 1997 by Keith Teare. Its goal was to create a multilingual keyword-based naming system for the Internet that would translate keywords typed into the address bar of Microsoft's Internet Explorer web browser to Uniform Resource Identifiers, based on Corporation, creators of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Keyword addressing and navigation service, today announced that British Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. plc (BT) will integrate Internet Keywords into its product line. Under the agreement, BT will integrate Internet Keywords through BT's new search facility that BT plans to launch in the fourth quarter of 1999, making it easier for BT's 1.3 million online business and consumer customers to navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. the Web. BT will also promote the use of Internet Keywords through several of its properties including its ISPs and its free Webmail program, Talk21. Additionally, BT intends to promote and distribute Internet Keywords through BT Internet, BT Search, Talk21 and BT Connect to Business. "Our goal is to keep BT's Internet customers at the forefront of Internet services," said John Swingewood, BT's director of Internet and Multimedia. "Internet Keywords will cut down on the time it takes BT's users to find information on the Web whether they're using the Web for business or pleasure." To support BT's adoption of Internet Keywords, and help them serve their growing base of new Internet See Web 2.0 and Internet2. users in the UK, RealNames is in the process of building a UK-specific Internet Keyword database that features leading UK companies, brands and products. "With this move, BT continues to build its reputation as a pioneer in Internet services," said Keith Teare, chief executive officer of RealNames. "We believe that incorporating Internet Keywords into the BT product line will simplify Web navigation for BT's users who will be able to more easily find companies, products and information on the Web." BT was among the first in the UK to provide a free e-mail See Internet e-mail service. address service through BT Talk21, which it launched on February 9, 1999 and the first to deliver voice-over-Internet service, which launched on April 16, 1999. About Internet Keywords The simple proposition behind Internet Keywords is to get Web users where the want to go quickly and easily. Internet Keywords are generally simple and intuitive words or phrases that allow users to get where they want to go on the Internet using familiar identities. A consumer generally requires no additional knowledge of a company's location on the web other than its company, brand or product name. Similarly, an Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f can navigate directly to a person's web page by simply knowing the person's Internet Keyword, which can be his or her name. About RealNames Corporation Founded in 1997, RealNames Corporation has developed a new addressing system based on Internet Keywords that simplifies navigation on the Internet. Internet Keywords are generally intuitive, familiar names, such as company, product, brand and personal names. Internet Keywords are used instead of lengthy Web addresses to navigate from any point on the Internet that recognizes Internet Keywords. The use of Internet Keywords is designed to make Web navigation easier for users and to allow companies to leverage and promote their brands as direct connections to their Web pages. Internet Keyword users may now type intuitive phrases such as "Ford Explorer
The Ford Explorer is a mid-size sport utility vehicle sold in North America and built by the Ford Motor Company since 1990. " rather than lengthy Web addresses such a http://www.fordvehicles.com/explorer/index.html. Internet Keywords are enabled by the RealNames platform, a new layer of Internet infrastructure that is designed to facilitate navigation in multiple languages from any location on the Internet. Some of RealNames' current customers include eBay, Nintendo, Specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. Bicycles and barnesandnoble.com. Subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; Internet Keywords To subscribe an Internet Keyword for your Web page, go to http://www.realnames.com and click on "subscribe," or use the Internet Keyword: "realnames." Alternatively, call RealNames sales at 888/869-9946, or 650/298-8080. About British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration. BT Internet & Multimedia Services is one of the UK's largest providers of on-line services for consumer and business use. Its product portfolio includes: -0-
-- BT Internet -- providing a range of Internet services
-- btclick.com -- free internet access service with no registration,
fixed term contracts or monthly subscriptions
-- Talk21 -- free email address service
BT's Joint venture initiatives include:
-- LineOne, a web-based service offering Internet connection and
online UK focused content. A joint venture between BT and United
News & Media.
-- BiB, a joint venture between BT, BSkyB, HSBC and Matsushita --
providing digital interactive television services.
-- Excite UK, a joint venture with US internet portal, Excite Inc
-0- Note to Editors: RealNames, RealNames System, RealNames Services and RNS RNS Regulatory News Service (UK stock market) RnS Rinnovamento Nello Spirito (Italian: Renewal in the Spirit) RNS Ribonukleinsäure (German: RNA) RNS Residue Number System are either servicemarks or registered servicemarks of RealNames Corporation. |
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