BT Supports Cisco Powered Network Program.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 13, 1997--Cisco Systems, Inc., the worldwide leader in networking for the Internet, announced today that British Telecom (BT) is supporting Cisco's recently launched Cisco Powered Network program. BT will use the Cisco Powered Network logo to brand selected product literature, services and associated marketing support materials. The Cisco Powered Network is a new positioning and awareness initiative developed by Cisco for service providers to reinforce the quality and security of their end-to-end networks and differentiate the value of their service offerings. Differentiation will become of increasing importance to service providers with the advent of deregulation Deregulation The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry. Notes: Traditional areas that have been deregulated are the telephone and airline industries. in Europe. "In a market growing more crowded with 'adequate' solutions, demonstrable quality guarantees are a must for customers buying critical network services," said Michael Reilly, BT manager for Enterprise Solutions and FrameStream. "Where we use Cisco technology, the Cisco Powered Network logo will reassure our customers that in addition to the outstanding wide-area network and value-added network management provided by BT, the hardware elements of our solution bear a strong brand and technical reputation." Explained James Richardson, president of Europe operations and senior vice president at Cisco Systems, "The Cisco Powered Network program was developed to reinforce the value of Cisco equipment for service providers such as BT. The brand will tell BT's customers that their network solutions employ products from Cisco Systems, recognized by many as the worldwide leader in networking for the Internet." Continued Richardson, "As business-to-business customers become more discerning in their selection of service providers, it is becoming increasingly important that they are assured of the quality of the equipment in which they are investing. By launching the Cisco Powered Network program, we are providing customers with some tangible reassurance-namely, Cisco accreditation." Information about the program is available at www.cisco.com/powernet or email: powernet@cisco.com . About BT BT is the UK's largest provider of managed data network services, offering a portfolio of value-added services over BT's global network. The portfolio ranges from off-the-shelf managed data services with standard prices, ordering and provision, to fully customized solutions for larger companies. BT supports all key business networking protocols, including: X.75, X.25, Frame Relay, TCP/IP TCP/IP in full Transmission Control Protocol/Internet Protocol Standard Internet communications protocols that allow digital computers to communicate over long distances. (UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). ), IPX (Internetwork Packet EXchange) The network layer protocol in the NetWare operating system. Similar to the IP layer in TCP/IP, it contains a network address and allows messages to be routed to a different network or subnet. (Novell) and SNA (Systems Network Architecture) IBM's mainframe network standards introduced in 1974. Originally a centralized architecture with a host computer controlling many terminals, enhancements, such as APPN and APPC (LU 6. (IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) ). BT also provides a range of messaging and EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect. services to enable electronic commerce solutions for all industry sectors. About Cisco Systems Cisco Systems, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CSCO CSCO Cisco Systems Incorporated (stock symbol) CSCO Chief Supply Chain Officer ) is the worldwide leader in networking for the Internet. Cisco news and information are available at http://www.cisco.com . Cisco, Cisco Systems and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. CONTACT: Text 100 Ruth Bradshaw, +44 181 242 4129 ruthb@text100.co.uk or Cisco Systems Clare Whitecross, 408/525-2957 cwhitecr@cisco.com |
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