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BT Spearheads Comeback of Fixed Service Operators with Innovative Product Offerings, Receives Frost & Sullivan Award.


Business Editors/High-Tech Writers

LONDON--(BUSINESS WIRE)--Feb. 11, 2004

The 2004 Frost & Sullivan Award A Sullivan Award may refer to:
  • Algernon Sydney Sullivan Award or Mary Mildred Sullivan Award; awarded at 29-grantee institutions of the Algernon Sydney Sullivan Foundation.
 for Product Innovation is presented to leading European telecommunications services In telecommunication, the term telecommunications service has the following meanings:

1. Any service provided by a telecommunication provider.

2.
 provider BT. The award recognizes BT's proven excellence in product and technology innovation within the fixed-mobile service providers market.

BT has been at the forefront of efforts by fixed-line operators to arrest the sharp decline in fixed network usage. Strategies based on innovative technology and product applications have leveraged BT back into the mobile space while expanding the company's share of both fixed line and mobile revenues.

"Individual initiatives, such as the Project Bluephone and Mobile Home Plan, also form part of a more cohesive cohesive,
n the capability to cohere or stick together to form a mass.
 strategy to drive fixed-mobile convergence, with the underlying principle of providing simple and complete communications," notes Frost & Sullivan analyst Jan ten Sythoff. "In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke"
put differently
, enabling the user to access the information or services they want wherever they are, with the access method being irrelevant."

In partnership with T-Mobile, BT has designed "Mobility at Home" for the consumer market. The plan capitalizes on the convergence of fixed-line and wireless systems to enable more economical calls. Targeted at families, the programme combines T-Mobile's network with a BT fixed line. Competitive service contracts offer families the benefit of multiple handsets, with free short calls to the home BT line.

This fixed-mobile package has generated a new revenue source for BT, while helping it maintain its fixed line service revenues. Spurred by its success, BT is expected to design a similar solution package for small businesses. Advanced integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption.  such as address book, messaging, customer care and billing are likely to be delivered over time.

Project Bluephone, dubbed dub 1  
tr.v. dubbed, dub·bing, dubs
1. To tap lightly on the shoulder by way of conferring knighthood.

2. To honor with a new title or description.

3.
 the "Everywhere Phone," is another of BT's exciting new initiatives being currently trialed. This twin-mode fixed/wireless handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset.  project represents a unique application of Wi-Fi technology and wireless base stations. It will allow subscribers to use mobile phones over the fixed network and in enabled sites.

Trials in conjunction with Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
 and Motorola are set to result in service launch this year. End-users in business and consumer environments are poised to benefit from the flexibility and simplicity of these low cost, high quality, "on-the-move" calls. BT also plans to offer integrated address book and messaging and single customer contact and billing capabilities.

"These innovative and forward-looking strategies are unique in the industry. BT is adding a new area of development in the market, while also taking some risk in investing into an unproven unproven Dubious, nonscientific, not proven, quack, questionable, unscientific adjective Relating to that which has not been validated by reproducible experiments or other scientific methods for determining effect or efficacy  technology," says Mr. ten Sythoff. "Frost & Sullivan believes that this will prove to be a defining point in the development of the voice market."

In choosing BT as the recipient of this award, Frost & Sullivan analysts considered criteria such as R&D spending, new product launches, products-in-development as well as new product features and modifications. A combination of primary, secondary and technology research was used to evaluate market participants The term market participant is used in United States constitutional law to describe a U.S. State which is acting as a producer or supplier of a marketable good or service. When a state is acting in such a role, it may permissibly discriminate against non-residents.  on additional criteria such as significance/competitive advantage of new product(s) in the industry, product innovation in terms of unique or revolutionary technology, marketplace acceptance, new product value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  provided to customers and number of competitors with similar product(s).

About Frost & Sullivan

Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan Awards are presented to companies that demonstrate excellence in their industry, commending the diligence, commitment and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit www.frost.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Feb 11, 2004
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