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BT Call Centres Secures 10 Million Pound -- $15.9 Million -- Contract with Genesys.


SAN FRANCISCO--(BUSINESS WIRE)--Sept. 3, 1997--BT Call Centres has strengthened its relationship with CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party.  software solution provider Genesys Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  Laboratories Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:GCTI GCTI Genesys Telecommunications Laboratories Inc (stock symbol)
GCTI Global Change Technology Initiative
) by securing a 10 million pound ($15.9 million) contract which will enable BT to purchase the software for both its internal use, as well as sell the technology on to call centre clients.

The announcement makes BT the biggest re-sellers of Genesys in the world.

The Genesys software suite, which blends and integrates diverse technologies through CTI and distributes relevant customer information to be displayed on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 before the agent answers the call, is presently being deployed on BT's 150, 151 and 154 services. These are BT's customer service centres for consumer and business products and sales.

Alex Evans, managing director, Genesys Europe, said, "This opportunity with BT strengthens our position in the call centre market, not only in the U.K., but globally. Being used by BT themselves, the leading telecoms provider, certainly boosts our reputation, whilst the re-seller agreement will give us maximum exposure in a highly competitive market."

Internally, BT will have 8,500 agents using Genesys software by April 1998, having tested and piloted Genesys products, with plans to introduce Genesys to the 30 call centres across the country that deliver BT's "150" residential customer service operation.

In line with BT Call Centres' one-stop-shop philosophy, customers to whom BT have sold Genesys software will be maintained and supported by BT, with Genesys providing third level support.

Trevor Richer, marketing manager, BT Call Centres, said: "Genesys is recognised as the world leader in CTI technology. BT Call Centres have been offering technology featuring Genesys software for some years, and this contract solidifies the good trading relationship between the two companies.

"The advantages of Genesys' applications," Richer continued, "such as cost reduction, data unification (programming) unification - The generalisation of pattern matching that is the logic programming equivalent of instantiation in logic. When two terms are to be unified, they are compared.  and increases in productivity, directly reflect BT Call Centres' mission to confront the real business issues involved in such an important aspect of customer service."

MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
 has also made a strategic commitment to Genesys by investing in its research and development programme, in exchange for a substantial minority shareholding. MCI sees Genesys as its strategic CTI platform provider for network development, as well as fulfilling a central role in its call centre customer proposition. -0-

Note to Editors:

1.  BT and MCI have a mutually beneficial relationship with regard
    to call centres, which involves sharing technology and learning
    from the call centre marketplace.


2.  Genesys (http://www.genesyslab.com), NASDAQ:GCTI, is the global
    provider of open, scaleable CTI framework and applications.  Its
    innovative suite of inbound, outbound, blended, network-based
    and Internet-based and call centre products enable companies to
    develop enterprise-wide sales and customer service solutions.
    Genesys solutions provide strategic communication management by
    allowing companies in a wide range of industries to leverage
    existing personnel, cut costs and create greater customer
    satisfaction and loyalty.





-0-

Headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Genesys serves North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
, European and Asia/Pacific regions both directly through offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, United Kingdom, France, Russia, Australia and Japan; and indirectly through a select group of solution providers.

CONTACT: Genesys Telecommunications Laboratories Inc.

Karine Hagen, 415/437-1163

karine@genesyslab.com

or

Band & Brown Communications for BT Call Centres

Martin Jones, 0171-704-2010
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 3, 1997
Words:536
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