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BSQUARE Strengthens Management of Engineering and Consulting Services Business; Carey Butler Appointed Vice President of Professional Engineering Services.


Business Editors/High-Tech Writers

BELLEVUE, Wash.--(BUSINESS WIRE)--Dec. 17, 2003

BSQUARE Corporation (Nasdaq:BSQR) today announced the appointment of Carey E. Butler as vice president of professional engineering services.

"Carey's addition to our executive management team is designed to best leverage market demand from OEMs and silicon vendors for Windows Embedded and Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  consulting and engineering services," said Brian T. Crowley, BSQUARE's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Her vast experience in executive management of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  for software and technology companies includes particular focus on business strategy and planning, operations, sales, marketing, and new product development. We expect that Carey's energy, enthusiasm and over 15 years of executive and managerial experience with entrepreneurial, turn-around, and high-growth companies will contribute to scaling BSQUARE's services organization as well as the overall effectiveness of the company."

Prior to joining BSQUARE, Ms. Butler served in various executive professional services management positions including Information Builders (Information Builders, Inc., New York, www.informationbuilders.com) A software company founded in 1975 by Gerald Cohen that specializes in enterprise business intelligence and real time Web reporting. , a business intelligence software and services company, where she managed all aspects of professional services sales, business development and service delivery. As a vice president at Aris Corporation, Ms. Butler had P&L responsibility for the service areas of eBusiness and ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. . At BDO Seidman BDO Seidman, LLP is the United States arm of BDO International, one of the largest accounting firms outside of the Big Four. History
BDO Seidman, LLP was founded as Seidman and Seidman in New York City in 1910 by Maximillian L. Seidman.
, LLP LLP - Lower Layer Protocol , a public accounting and technology-consulting firm with twelve offices and 350 technology consultants, Ms. Butler was a partner who managed the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , training and ERP service lines. Earlier in her career, Ms. Butler founded Performance Computing and grew the company to a three-division offering including consulting services, vendor-certified training and software distribution. She then negotiated the acquisition of Performance Computing by BDO Seidman. Butler holds a B.A. in Business, Quantitative Methods (Computer Science) from University of Washington.

"The opportunity at BSQUARE to collaborate with leading smart device OEMs on their development roadmaps and next generation device solutions is exciting," Butler stated. "BSQUARE's reputation in Windows Embedded consulting and their engineering expertise in the smart device industry are unparalleled. I look forward to helping the company capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the opportunities ahead."

About BSQUARE

BSQUARE accelerates the development, deployment, and management of next-generation smart devices and applications. For nearly a decade, BSQUARE has provided more than 150 world-class manufacturers, integrators, and service providers with the building blocks necessary to design, develop, and test innovative products quickly and cost effectively. The company's suite of products and services includes Device Development Solutions, Wireless Solutions, and Custom Engineering Services. BSQUARE offers its customers deep expertise in the latest hardware and software, providing critical engineering services that have resulted in the successful launch of hundreds of new products and applications. For more information, visit BSQUARE at www.bsquare.com or call 888-820-4500.

BSQUARE is a registered trademark of BSQUARE Corporation.

This release contains forward-looking statements within the meaning of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, including statements relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 our sales, customer prospects, profitability, financial goals, revenue targets, cash usage and projected financial results. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. Our forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict and could cause actual results to differ materially from those projected. Factors that could affect our actual results include a decline in the market for our products, technology licenses and services, a decline in the market for Windows-based or other smart devices or the failure of this market to develop as anticipated, adverse changes in macro-economic conditions, our ability to successfully implement, execute and make adjustments in our business strategy, business model or product offerings to meet the needs of our current, new and potential customers, risks associated with the effects of our restructurings and our ability to successfully support our operations, competition and intellectual property risks. In addition, demand for our Power Handheld based devices is uncertain and will be affected by a variety of business and economic conditions, including customer-ordering patterns. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in BSQUARE's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2002 in the section entitled "Risk Factors" and in our subsequent Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 17, 2003
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