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BSQUARE Names Lew Larson Vice President of Marketing.


Business/High-Tech Editors

BELLEVUE, Wash.--(BUSINESS WIRE)--June 7, 2000

BSQUARE Corporation (Nasdaq:BSQR) announced today that it has hired Lew Larson as vice president of marketing.

Larson brings over 20 years of industry experience to BSQUARE with extensive expertise in technology marketing and business.

"As we move forward with the expansion of our products and services into emerging markets, the expertise that Lew brings will ensure that BSQUARE continues to uphold our position as the market leader," said William Baxter William Baxter may refer to:
  • Bill Baxter (born 1946), Australian politician in the state of Victoria
  • Billy Baxter (fl. 1997–2003), British soldier and holder of the blind solo world land speed record
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BSQUARE Corporation. "We are committed to expanding our leadership in the advancement of tomorrow's devices and Lew will be an integral part in planning and developing those strategies as we move forward."

"I was attracted to the high level of energy and creativity of the team and the success of the company," said Lew Larson. "BSQUARE has rapidly become an industry leader and innovator in the development of intelligent computing devices. I am very excited to join the company."

Larson's background includes positions as director of marketing and business development for Ioptics, marketing management at Hughes Electronics and Seattle Silicon, and president of Precision Digital Images, a developer of embedded Inserted into. See embedded system.  imaging systems. Larson has a BS from Carnegie-Mellon University in Pittsburgh, Penn.

About BSQUARE

BSQUARE (Nasdaq:BSQR) is innovating tomorrow's devices through software solutions for the development of intelligent computing devices. Specializing in the Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 family of operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , BSQUARE supplies software products and services for the development and use of PC Companions, set-top boxes The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. , web pads See Webpad. , Internet appliances Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. , industrial automation devices, Windows-based terminals, and other mobile and wireless intelligent devices. From development tools to software infrastructures to end-user applications, the BSQUARE touch is on many embedded Windows-based devices available in the market today.

For more information, visit BSQUARE at http://www.bsquare.com or call 888/820-4500.

BSQUARE is a registered trademark of BSQUARE Corporation. All names, product names, and trade names are trademarks or registered trademarks of their respective holders. Pricing is subject to change without notice.

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 our sales that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect BSQUARE's actual results include the failure of the market to accept this product, adverse changes in BSQUARE's relationship with Microsoft, a decline in the market for Windows-based intelligent computing devices or the failure of such market to develop as anticipated, delays or announcements of delays by Microsoft of Windows product releases, competition and intellectual property risks. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in BSQUARE's Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
, in the section entitled "Risk Factors." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. BSQUARE undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 7, 2000
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