BSQUARE Builds Momentum with OEM Customers for Windows XP Embedded; Bally Gaming and Other Leading Device Makers Leverage BSQUARE Expertise.BELLEVUE, Wash. -- BSQUARE (Nasdaq:BSQR) today announced significant momentum for its solution offerings for Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. XP Embedded See Windows XP Embedded. , with a substantial increase in overall market demand arising from OEMs for Windows XP The previous client version of Windows. XP was a major upgrade to the client version of Windows 2000 with numerous changes to the user interface. XP improved support for gaming, digital photography, instant messaging, wireless networking and sharing connections to the Internet. Embedded-related services and licensing. Demand has grown as companies are planning to migrate from classic versions of Microsoft embedded operating systems, as well as from OEMs evaluating Windows XP Embedded An enhanced version of Windows XP for compact applications such as PDAs, handhelds and other appliances that use the x86 CPU. It supports such features as CompactPCI and the ability to boot from flash memory or CD-ROM. versus Linux. "The market is beginning to see considerable growth and momentum of devices running Windows XP Embedded, particularly thin clients, point-of-sale terminals, gaming devices, kiosks, and ATMs," said Chris Lanfear, senior analyst, Venture Development Corporation. "OEMs are increasingly choosing the adaptability and scalability of Windows XP Embedded-related services to get their devices to market faster. We expect the upcoming release by Microsoft of Windows XP Embedded Service Pack 2 to stimulate further market demand." "In Q2 alone, we experienced a 200% increase in the delivery of 'Windows XP Embedded JumpStart' service packages and a 55% increase in the number of toolkits sold," said Tracy Rees, senior vice president of sales, marketing and international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. at BSQUARE. "These are both leading indicators for downstream Windows XP Embedded-related product and service opportunities and further proof of our market position as the trusted partner for Windows Embedded smart device solutions." BSQUARE provides a comprehensive suite of Windows XP Embedded-based solution offerings for OEMs throughout the device development lifecycle, including Microsoft Windows Embedded Studio toolkits and operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. licenses, JumpStart services, Microsoft-certified training, Sygate endpoint security solutions and technical support. OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and customers, such as Bally Gaming, have leveraged the company's Windows XP Embedded JumpStart service to get to market rapidly with an optimized solution. Through the service, BSQUARE's engineering experts port the customer's applications to Windows XP Embedded and then deliver a componentized image. "Because we're the leading provider of gaming industry solutions, our casino customers expect reliable and sophisticated video slot machines," said Jim Morrow, vice president of advance development, Bally Gaming. "When BSQUARE customized a Windows XP Embedded-based video slot machine image for us, they succeeded in reducing the memory size by 30%, which dramatically improved performance and boot time The time it takes for a device to be ready to operate after the power has been turned on. See boot. - all in very short order. BSQUARE's technical expertise and support raises the bar for everyone else." "By enabling our mutual customers to identify high-quality solutions and services, Windows Embedded Gold-level Partners, like BSQUARE, are key in driving momentum for Windows XP Embedded," said Jane Gilson, group product manager of the Mobile and Embedded Devices Division at Microsoft Corp. "Windows XP Embedded combines key features with the power, reliability, compatibility and integration of the Windows XP platform. This translates into lower life-cycle costs, rapid deployments, and decreased maintenance and hardware acquisition costs." About BSQUARE's Windows XP Embedded Solutions BSQUARE offers products and services at every stage of the device development cycle to help OEM's get their smart devices to market faster. The offerings include consulting and engineering services, Microsoft licensing, Sygate Security Software, training and technical support. To learn more about BSQUARE's solutions for Windows XP Embedded visit http://www.bsquare.com/solutions/windowsxpe.asp . About BSQUARE BSQUARE is a leading global provider of software, engineering services and consulting for the smart device market. Since 1994, BSQUARE has provided world-class device makers with the building blocks necessary to design, develop, and test innovative products quickly and cost effectively. A sample of BSQUARE customers includes Motorola, Hewlett-Packard, Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. , Vodafone U.K., HTC HTC HTML (Hyper Text Markup Language) Component HTC High Tech Computer Corp (Taiwan, China) HTC Hennepin Technical College (Minnesota) HTC High-Throughput Computing , Microsoft and others. BSQUARE is one of Microsoft's largest value-added partners worldwide for Windows Embedded software, a Gold-level Systems Integrator of the year and a leading Windows Mobile solutions provider for Smartphone and Pocket PC. BSQUARE is a Texas Instruments-licensed Independent OMAP OMAP Office of Medical Assistance Programs (Oregon Department of Human Services) OMAP Open Multimedia Applications Platform (Texas Instruments semiconductor operating system) (TM) (Open Multimedia Application Platform) Technology Center. The company's SDIO See SDIO card. Now! technology has been adopted by over 65 top-tier smart device makers. For more information, visit BSQUARE at www.bsquare.com or call 888-820-4500. Other product or service names mentioned herein are the trademarks of their respective owners. |
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