BSMG Worldwide and Benjamin Group to Join Forces; Combination Would Create Technology Public Relations Powerhouse.NEW YORK--(BUSINESS WIRE)--July 12, 1999-- BSMG Worldwide, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of True North Communications (NYSE NYSE See: New York Stock Exchange : TNO TNO Tamarindo, Costa Rica (Airport code) TNO Nederlandse Organisatie voor Toegepast Natuurwetenschappelijk Onderzoek TNO Trans-Neptunian Object TNO The New Order (paramilitary street gang) TNO Trust No One ), announced today that it has entered into an agreement to acquire Benjamin Group, a leading public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm specializing in serving technology clients. Benjamin Group, which will be renamed Benjamin Group/BSMG Worldwide, has offices in Silicon Valley and Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . The firm will operate as a division of BSMG Worldwide while maintaining its present structure. Sheri Benjamin will continue as president and chief executive officer of Benjamin Group/BSMG Worldwide and will lead BSMG's U.S. technology practice. Benjamin will also become a partner in BSMG Worldwide. Benjamin Group serves a range of technology clients from Fortune 500 companies to well-funded Internet start-ups. Representative clients include Toshiba's Computer Systems Division, the world leader in notebook computers; semiconductor powerhouse Toshiba America Electronics Components; electronic design automation pioneer Mentor Graphics Mentor Graphics, Inc (NASDAQ: MENT) is a US-based multinational corporation dealing in electronic design automation (EDA) for electrical engineering and electronics, as of 2004, ranked third in the EDA industry it helped create. ; Conexant Systems, the world's largest supplier of semiconductor products for communications electronics; Wireless Knowledge, a joint venture between Microsoft and Qualcomm, and emerging companies such as Santa.com and Nettaxi.com. Benjamin Group is the largest PR firm in Orange County, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Orange County Business Journal  An editor has expressed concern that this article or section is .Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and , and third largest in Silicon Valley, according to the Silicon Valley Business Journal. Benjamin Group has also been recognized for its distinctive culture and has been named one of the "100 Best Companies" by Working Mother magazine for the past two years. "We are thrilled to be gaining the outstanding skills and experience of Sheri Benjamin and her team," said Harris Diamond, chairman and chief executive officer of BSMG Worldwide. "The Benjamin Group's technology expertise extends the range and depth of services we offer our clients, and extends our reach in the exploding area of technology PR." "Benjamin Group's major presence in Silicon Valley provides a strong anchor for our Global Technology Practice, which serves clients such as Hewlett-Packard, Unisys and Monster.com. We expect this acquisition to be a catalyst for expanding our technology practice, complementing our well-established capabilities in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , London, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Dallas." Benjamin said, "Driven by the growth of the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises world is simultaneously expanding and contracting for our clients, changing the profile of how they sell, to whom they sell, the companies and products with which they compete, and the countries in which they do business. It is vital that we keep pace with our clients' rapidly changing business requirements. Partnering with BSMG will enable us to leverage the vast portfolio of skills and talents of one of the world's leading PR firms to deliver the broad range of services that is becoming increasingly critical to our clients." The addition of Benjamin Group to BSMG Worldwide complements a fast-growing BSMG operation in California, which already has several offices throughout the state. The combination creates one of the largest firms in California and one of the largest technology practices in the public relations industry. "The addition of Benjamin Group underscores our overall global strategy of adding intellectual capital in key practice areas," Diamond said. "Whether it's a leading technology firm (Benjamin Group/BSMG Worldwide), the leading public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. firm in Europe (Adamson/BSMG Worldwide) or the leading financial/investor relations firm (Financial Relations Board/BSMG Worldwide) we're always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the best and brightest to join us." BSMG Worldwide, formerly Bozell Sawyer Miller Group, was the fastest-growing agency in the world in 1998 with fee income in excess of $130 million and offices in principal cities around the globe. It is the seventh largest public relations firm in the world and the fourth largest in the United States. The firm specializes in public affairs, public relations, marketing communications, corporate communications, financial and transactional communications, issue advocacy advertising, and research and measurement. True North Communications Inc. is a top global communications holding company, with worldwide billings of $12 billion and annual revenues exceeding $1.2 billion. Based in Chicago, it serves clients from its more than 300 operations in 83 countries. True North has three major advertising agencies - Foote, Cone & Belding Worldwide and Bozell Worldwide, both global, and Temerlin McClain, a strong national agency - and a Diversified Companies group. In addition to BSMG, True North Diversified Companies includes other leading marketing communications brands, New America Strategies Group multicultural marketing, R/GA Interactive; and TN Media among them. The transaction is subject to customary closing conditions and is scheduled to close within 30 days. This news release includes forward-looking statements that involve risks and uncertainties. Actual results may differ materially from results indicated in any forward-looking statements. True North cautions that future results are subject to, and should be considered in light of risks, uncertainties and other factors that may affect future results. |
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