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BSM Web Site Traffic Doubles With Launch of Interactive 3D Web Page.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--Feb. 11, 1999--BSM (British School of Motoring) has integrated Interactive 3D into its newly designed Web site (www.bsm.co.uk) to provide an innovative and extremely visual means of helping prepare student drivers for the theory test. The 3D part of the site, Theory VR, has been developed by Superscape's(R) Content Solutions Group, using the Superscape VRT VRT Vita Radio Transport (communications standard / protocol)
VRT Virus Removal Tools
VRT Vehicle Registration Tax
VRT Vehicle Reg Tax
VRT Voltage Reduction Technology (Intel Corp) 
5(TM) authoring software.

Visitors to the site download Superscape Viscape(TM), the company's 3D browser, and are then able to test their knowledge and their driving skills as they answer a series of questions that appear as they negotiate their way through the virtual town. They can also stop at the Question Bank to take a fully interactive theory test where questions are selected from BSM's extensive database.

"The site is still very new, but visitors have doubled since we launched the new version, achieving nearly 24,000 page hits last week. The Interactive 3D section developed by Superscape, is by far the most popular area, with 46% of all visitors downloading the browser and exploring Theory VR," said Robert Newham, the Design Project Manager for the Web site. "The next most visited area is the `getting started' section, with 17% of visitors. The Interactive 3D part of the site was developed by Superscape in a short production cycle. Their team worked closely in partnership with our own in-house expert and the results meet our objectives well."

BSM has been looking to find a more compelling and fun way of helping student drivers study for the theory test.

"Theory VR means that this element of learning to drive is not such a dry subject. We've turned it into a fun, game-like experience to achieve what is a serious part of the driving test" Newham said.

BSM is the only driving school in the UK to offer this type of Web-based experience.

Notes for editors: Superscape leads the market in Interactive 3D software, providing both custom project services and boxed software products:

1. CONTENT SOLUTIONS GROUP: 4 project teams in the US and UK provide solutions ranging from simple content creation to complex standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 3D applications. Over 150 complete projects have already been delivered over the last 3 years -- ranging in value from $10,000 to over $4 million.

2. AUTHORING TOOLS, BROWSERS AND STANDALONE RUNTIME ENGINES Software that certain applications depend on to run in the computer. The runtime engine must be running in the computer in order for the application to execute. It provides common routines and functions that the applications require, and it typically converts the program, which is in an . Developed and published by Superscape, these products are available via technology licenses and as boxed products. Superscape has been publishing Interactive 3D products for over 11 years. Superscape VR plc was founded in 1983, has US headquarters in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California.  and is traded on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
. The company has software installed in more than thirty countries worldwide, for clients including Intel, CompuServe, Nortel, Motorola, Whirlpool whirlpool, revolving current in an ocean, river, or lake. It may be caused by the configuration of the shore, irregularities in the bottom of the body of water, the meeting of opposing currents or tides, or the action of the wind upon the water. , LEGO, British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, Land Rover See LANRover. , NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, and NTT NTT Nippon Telegraph and Telephone Corporation
NTT New Technology Telescope
NTT National Technology Transfer, Inc
NTT Name That Tune (TV game show)
NTT National Tree Trust
NTT Number Theoretic Transform
.

The Superscape family of Interactive 3D products includes: -0-

     -- Superscape VRT(TM). The company's award-winning authoring
     software for the enterprise marketplace, currently in release 5

     -- Superscape 3D Webmaster(TM). Designed for professional
     Webmasters and developers for the creation of Interactive 3D Web
     Sites and for adding 3D Pages to existing 2D sites

     -- Superscape Do 3D(TM). A fun, easy-to-use, home-creativity
     product for building Interactive 3D environments o Superscape 3D
     Control(TM). An ActiveX control that allows developers to improve
     integration of their 3D applications with other developments
     tools.

     -- Superscape Viscape Universal(TM). A unique browser plug-in
     that allows viewing of both SVR and VRML 3D Worlds

     -- Superscape Visualiser(TM). A 3D viewer for standalone
     applications created using Superscape VRT Superscape supports
     multiple 3D Internet formats, including SVR and VRML. Superscape
     also pioneered and sponsors the Virtual World Wide Web(TM)
     (vwww.com), an expanding network of over 500 independently owned
     3D Web Pages. For more information, visit the Superscape Web site
     (www.superscape.com) or the Superscape Image Bank
     (http://imagebank.superscape.com/; for screen shots).
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 11, 1999
Words:642
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