BSG Financial Provides Bank Performance Index at 2005 America's Community Bankers Association Annual Convention.

ORLANDO, Fla. -- Louisville, Ky.-based BSG Financial, a leading provider of profit-enhancing programs and marketing services to the financial services industry, will provide convention attendees an opportunity to check their bank's performance index at the 2005 America's Community Bankers Association Annual Convention.

The BSG Financial proprietary performance index is an established predictor of whether or not an institution has an opportunity to improve its fee-to-deposit ratio and overall profitability.

According to the index, the national performance average for banks is 1.95 percent, while BSG Financial's bank clients' average an index of 5.46 percent. The index, according to company executives, has been called a measure of "the earning power of deposits."

"BSG Financial developed the performance index to assess how our clients were performing with the addition of our programs," said Barrett Nichols, founder and CEO of BSG Financial. "What was so apparent was that banks with lower performance numbers have a tremendous opportunity to enhance their overdraft and service fee programs. Convention attendees will appreciate learning how they stack up to their competitors and, more importantly, how to improve. Taking this kind of information back to their institution is invaluable."

All attendees are invited to visit BSG Financial's booth #609 to check their performance index and learn how their financial institution compares.

About BSG Financial, LLC 

Louisville, Ky.-based BSG Financial, LLC is a provider of programs and services to the financial industry that help increase profitability, while enhancing customer relations. Its flagship program, the "Responsible Approach" to courtesy overdrafts, is a proprietary courtesy overdraft program uniquely providing both in-house and outsourced solutions with a conservative approach to customer and risk management, profitability and ongoing technical and customer service. In addition, BSG Financial offers other profit-enhancing programs that increase retail account openings; outsource collections; repair damage caused by identity theft; and reduce institutional costs. BSG Financial is privately owned and has offices in Kentucky, Florida, Texas, Massachusetts and Pennsylvania. For more information about the company, visit www.BSGfinancial.com.