BSG Financial Offers Courtesy Overdraft Program for Business Accounts.

LAS VEGAS -- BSG Financial, LLC, a provider of profit-enhancing programs and marketing services to the financial industry, announced at the BAI Retail Delivery Conference & Show 2004 the official availability of OverdraftHonor(R) for Business Accounts, a courtesy overdraft program designed to fulfill the specific needs of a financial institution's business account holders.

OverdraftHonor for Business Accounts helps financial institutions meet the day-to-day monetary requirements of business account holders with services such as handling payroll, obtaining volume discounts and eliminating personal accounts for designated business purposes. The courtesy overdraft program is advantageous for both financial institutions and its business account holders, creating an increase in fee income, while strengthening loyalty from business customers.

BSG Financial offers OverdraftHonor for Business Accounts in additional to OverdraftHonor, the company's successful flagship overdraft program, which was developed for retail account holders who benefit from a one-time overdraft charge as opposed to two charges - the financial institution's insufficient funds fee and the merchant's bounced check fee. Financial institutions utilizing this service can enjoy an added fee income of up to 85 percent, while meeting the financial needs of its business account holders.

"OverdraftHonor for Business Accounts complements any existing overdraft program and enables financial institutions to steadily increase their fee income," said Barrett Nichols, founder and CEO of BSG Financial. "In a post-Check 21 environment, financial institutions are gearing up to manage increased overdraft and cash flow needs. OverdraftHonor for Business Accounts is one of BSG Financial's total solution to meet the changing needs of businesses; and it works logically and in conjunction with our other business-focused program, Re$ubmitIt, an electronic check recovery service, to further increase profitability."

About BSG Financial, LLC

Louisville, Ky.-based BSG Financial, LLC is a provider of programs and marketing services to the financial industry that help increase profitability, while enhancing customer relations. Its flagship program, OverdraftHonor(R), is a proprietary courtesy overdraft program unique in its responsible approach to customer management, profitability and ongoing technical and customer service. In addition, BSG Financial offers other profit-enhancing programs that increase retail account openings; outsource collections; repair damage caused by identity theft; and reduce institutional costs.

BSG Financial is privately owned and has offices in Kentucky, Texas, California, Massachusetts, Missouri and Pennsylvania. For more information about the company, visit www.bsgfinancial.com.