BRW LeGrand Adds Nationally Known Communications Executive to Team; Global Experience Will Broaden and Deepen the Firm's Reach and Ability.Business Editors DENVER--(BUSINESS WIRE)--Oct. 16, 2002 BRW BRW Business Review Weekly (business magazine; Melbourne, Victoria, Australia) BRW Business Report Writer BRW Barrow, AK, USA - Barrow (Airport Code) BRW Business Requirement Worksheet LeGrand, a Denver-based public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, has hired industry leader Steven T. Haden to direct the agency's corporate and consumer division. Haden brings extensive national market experience from both New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Chicago to brands in Denver and the Rocky Mountain West. He will lead BRW LeGrand's corporate and consumer practice as executive vice president. Mr. Haden brings more than 15 years of experience directing brand marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. for a number of clients in business-to-business and business-to-consumer arenas for Ketchum/Chicago, Hill & Knowlton/New York and the Cassidy Companies in Washington, D.C. Mr. Haden has worked for such global companies and organizations as the American Association of Museums The American Association of Museums (AAM) is a non-profit association that has been bringing museums together since its founding in 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the , Ernst & Young, HQ Global Workplaces, Nike, Spencer Stuart, the government of Taiwan, The Ritz-Carlton Hotel, and Virgin Atlantic Airways. Mr. Haden has coached CEOs and upper management on best practices in corporate reputation management and marketing strategies, and he has received numerous prestigious industry awards for this work. "Steve's hire is an important part of our strategy to be a national firm, and his experience is vital to our clients and Denver companies who have a national footprint. We work with some of the best-known companies and organizations in the nation to ensure that their respective corporate brands earn the trust and advocacy of their stakeholders. Our clients demand the caliber of talent that Steve brings to work every day," said DeeDee LeGrand, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BRW LeGrand. In addition to working on national brands, Haden will work on media relations strategy, crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. and a variety of corporate issues, including community-building, corporate governance Corporate Governance The relationship between all the stakeholders in a company. This includes the shareholders, directors, and management of a company, as defined by the corporate charter, bylaws, formal policy, and rule of law. , employee relations, CEO positioning and value sustainability. He will also be involved in business development for the agency. "Steve provides us with additional senior-level bench strength, and his appointment underscores my commitment to continuing to invest in the firm, in light of the unprecedented challenges the industry faces today," LeGrand added. About BRW LeGrand BRW LeGrand (www.brwlegrand.com) is one of the Rocky Mountain region's leading public relations and communications consulting firms and a member of Manning, Selvage and Lee's (www.mslpr.com) global network of affiliated agencies. The firm offers a goal-driven approach to business communications that builds and protects shareholder value while expanding market share for our clients. |
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